Retently

JANUARY 13, 2025

Deploy CES surveys at strategic moments, like after a support interaction or checkout, to capture honest, actionable feedback when the experience is fresh in the customers mind. Ease of Survey Creation Nobody has time to wrestle with clunky software, and your customers wont appreciate confusing surveys either.

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

ECXO

DECEMBER 25, 2024

Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. For businesses, this means the bar for customer experience (CX) is perpetually rising. Todays customers expect companies to: 1. I usually call them MoTs (Moments of Truth).

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

InMoment XI

AUGUST 3, 2023

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences.

Analytics 366

Analytics Customer Insights Data Social Media 366

eglobalis

JULY 2, 2024

Japanese e-commerce giant Rakuten and French beauty leader L’Oréal leverage AI-driven analytics to monitor sentiment across digital platforms, enabling proactive responses to customer feedback. Segmentation and Personalization : Tailor feedback mechanisms to different customer segments to enhance relevance and effectiveness.

NPS 453

NPS Feedback Net Promoter Score B2C 453

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Customer Journeys 122

Customer Journeys Touchpoint B2B Social Media 122

InMoment XI

JANUARY 9, 2024

This helped break down silos and made things simpler not only for FedEx’s customers, but also for each of the company’s internal teams working together to deliver meaningful information and valuable content to customers. Software company PandaDoc uses multiple surveys to monitor customer sentiment and improve product experience.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Retently

JULY 8, 2024

Loyal customers are not only repeat buyers but also enthusiastic Promoters who help bring in new customers. Actionable Insights : NPS surveys often include follow-up questions asking why customers gave a particular score. It’s like keeping the pulse of your customer base at all times.

Touchpoint 78

Touchpoint NPS Survey Strategy 78

InMoment XI

SEPTEMBER 29, 2022

For retail banks, and most organizations, collecting data is only half the battle in the world of customer experience. Whether it be transactional surveys , online reviews , or a market research report about your customers, the data you collect needs to not just be analyzed, it needs to serve as a road map of future business decisions.

Banking 370

Banking Retail Data Omni-Channel 370

InMoment XI

OCTOBER 24, 2024

It excels in creating personalized, data-driven email and SMS marketing campaigns that boost customer retention and drive conversions. Klaviyo integrates seamlessly with e-commerce platforms like Shopify and BigCommerce, allowing businesses to segment customers based on behavior, purchase history, and more. Accessed 10/14/2024.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

InMoment XI

JANUARY 2, 2023

Nonetheless, these tried and true customer experience survey methodologies are used across industries, and are a great place to start as you grow your program. What Is Customer Experience? Customer experience ( CX ) is the cumulative impact of every touchpoint throughout the customer journey.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

ECXO

APRIL 10, 2024

Similarly, in customer experience, a customer can behave both as an individual “particle” and as part of a collective “wave” As individual “particles”, customers have unique, personal experiences with a business. This concept can be applied to customer experience as well.

Connections 334

Connections Customer Experience Social Media Analysis 334

InMoment XI

MARCH 23, 2025

It pulls data from touchpoints like social media, chatbots, emails, customer feedback, customer relationship management (CRM) tools, and interactions with customer support, marketing, and sales teams, providing insights into customer intent, sentiment, pain points, and patterns. Are they in the same industry?

Data 195

Data Touchpoint Effort Score Chatbots 195

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. You need to understand the most important touchpoints and interactions.

Customer Experience 195

Customer Experience Strategy Self Service Customer Journeys 195

Experience Investigators by 360Connext

FEBRUARY 6, 2024

Customers are fairly familiar with CSAT questionnaires, so it’s easy to understand and implement. CSAT can be a touchpoint metric, too, meaning it helps measure specific parts of the brand experience (as does your CES). CES measures how much effort was involved for your customer during a specific interaction. What are its pros?

Metrics 270

Metrics Effort Score Net Promoter Score Data 270

InMoment XI

SEPTEMBER 5, 2024

When companies do offer personalized experiences, 78% of those customers who receive that level of personalization are likely to make repeat purchases. With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

InMoment XI

OCTOBER 4, 2024

Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Retently

MARCH 11, 2025

Key Takeaways Reviewing and analyzing customer feedback is a daily priority CX Managers track reviews, surveys, support tickets, and returns to spot patterns and escalate critical issues. Because in ecommerce, customers dont wait, they leave reviews, complaints, and questions at all hours of the day (and night).

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

delighted

OCTOBER 22, 2024

But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints. Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences.

Customer Journeys 52

Customer Journeys Ecommerce Social Media Net Promoter Score 52

InMoment XI

DECEMBER 7, 2023

It is an ongoing process that requires attention to customer feedback, continuous improvement, and a commitment to delivering value. It also involves collecting and connecting customer experience data from every touchpoint and channel for a complete view of the customer journey.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

Experience Investigators by 360Connext

FEBRUARY 20, 2024

This efficiency is crucial for capturing the full spectrum of customer emotions, intents, and sentiments, leading to actionable insights that drive our customer experience strategies forward. Generative AI can also deliver recommended messaging based on these predictive customer insights. They don’t reply to surveys.

Analysis 270

Analysis Analytics Customer Relationship Management Feedback 270

SurveySensum

FEBRUARY 13, 2025

How can you convert these unhappy customers into brand advocates or encourage your promoters to do positive word of mouth and bring referrals? How can you increase your customer base, revenue, and customer loyalty ? At what frequency are you sending the surveys? When are you sending the NPS surveys?

Net Promoter Score 52

Net Promoter Score NPS Strategy Effort Score 52

BirdEye

JUNE 16, 2023

Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments. So here is a guide on how to get it right and use brand surveys the right way for your business. How do brand surveys help a business?

Survey 98

Survey Brands Strategy Social Media 98

Experience Investigators by 360Connext

APRIL 23, 2024

Metrics from customer surveys like Net Promoter Score (NPS) or Customer Satisfaction Rate (CSAT) are measurements from a certain group of customers to consider in your strategic decisions. And it’s often shared that a 5% increase in customer retention can lead to exponential gains in profitability.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

GetFeedback

SEPTEMBER 14, 2018

It’s also important to analyze customer effort at key touchpoints and fix weak areas right away. Key customer touchpoints include: Customer service interactions (e.g. Customer meetings/consultations. Unfortunately, there are going to be customers who leave despite your best efforts. Website visits.

Loyalty 170

Loyalty Effort Score Net Promoter Score Touchpoint 170

Lumoa

NOVEMBER 21, 2023

When it comes to increasing profitability and retaining a loyal customer base, the ability to smartly source, analyze, and use customer feedback data to enhance services and products makes all the difference. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 195

Analysis Feedback Social Media Chatbots 195

InMoment XI

JULY 23, 2024

When done perfectly, a holistic ecommerce customer experience approach ensures your customers have a seamless and positive experience at every touchpoint. Positive Word-of-Mouth: Happy customers are more likely to recommend your brand to others, expanding your customer base.

Ecommerce 195

Ecommerce Measurement Customer Journeys Customer Experience 195

Comm100

APRIL 12, 2018

This level of competition has increasingly led companies to research for new ways to get customers while retaining their existing customer base as well. Customers, being more informed than ever due to technology, now expect a certain level of customer service at all times. accompanied by a survey scale.

NPS 194

NPS Measurement Effort Score Customer Experience 194

Wootric CX Blog

SEPTEMBER 23, 2020

Are you happy with your survey response rate? A low response rate can be a problem because you’re not only missing out on valuable data, but you may be irritating your customers by sending complex surveys at the wrong time. Now, you may be wondering… what is a good survey response rate?

Survey 98

Survey Net Promoter Score Effort Score How To 98

GetFeedback

FEBRUARY 7, 2020

Pro Tip: Here at GetFeedback we recommend always sending out CSAT surveys immediately after a customer interaction. You should also aim to use the customer’s preferred channel; if they contacted you via chat, provide the CSAT survey via chat as soon as the conversation ends. Customer Effort Score (CES).

NPS 199

NPS Net Promoter Score Effort Score Survey 199

Lumoa

SEPTEMBER 10, 2018

This question is raised more and more often, especially now, in the “era of customer feedback”. In practice, many corporations survey all their customer base 1-4 times a year, bring the results to top management and then forget about it for the next 3-12 months till the next survey. In most cases it doesn’t.

Feedback 170

Feedback Survey Hospitality Social Media 170

InMoment XI

MARCH 4, 2024

It is hard to talk about survey methodology and practices without mentioning the Likert scale. While some may think the Likert scale is only used in academic research, it is a cornerstone of survey strategies across various industries such as travel & hospitality, automotive, and financial services. What is the Likert Scale?

Comparison 195

Comparison Net Promoter Score Analysis Effort Score 195

Lumoa

APRIL 24, 2018

Steve Towers Customer Experience & BPM Visionary, Keynote Author, Board Advisor & Judge. Plus, NPS samples are insufficient i.e. of the total customer base how many responses would we need across a range of touchpoints to make NPS statistically valid? Adam Toporek Customer Service Expert, Speaker and Author.

System 317

System Effort Score NPS Net Promoter Score 317

Lumoa

FEBRUARY 14, 2024

Hubspot’s annual State of Service Report found that 90% of surveyed CX professionals felt that customer expectations have increased to an all-time high. While your customers should find familiarity in their interactions with your company, the relationship should never stagnate.

Strategy 195

Strategy Customer Experience How To Multi-Channel 195

Lumoa

SEPTEMBER 11, 2023

That’s why customer experience strategy plays such an essential role in determining how well a business performs. It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. It lets you identify the demographic makeup of your customer base.

Strategy 195

Strategy Customer Experience Net Promoter Score Effort Score 195

Lumoa

SEPTEMBER 11, 2023

That’s why customer experience strategy plays such an essential role in determining how well a business performs. It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. It lets you identify the demographic makeup of your customer base.

Strategy 195

Strategy Customer Experience Net Promoter Score Effort Score 195

Thematic

MARCH 30, 2025

Collecting and Integrating Customer Data Every data-driven decision starts with collecting the right information. That means gathering customer data from a range of sources—surveys, CRM systems, support tickets, social media, product usage, and more. But collecting feedback is only half the battle.

Customer Insights 62

Customer Insights Data Analytics How To 62

Lumoa

APRIL 7, 2022

Measuring NPS can help your company identify customers at risk of churning and defecting to competitors. This valuable metric allows you to keep track of the loyalty and satisfaction of your current customer base and empowers you to take corrective action before they leave.

NPS 195

NPS Net Promoter Score Industry How To 195