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The challenge, however, is that the more complex the customer journey, with more channels and points of contact in a single customer journey, the more effort (read: expense) is required from an organization to resolve each interaction – and often, as shown in the graph above, more customer effort is required to reach resolution.
The proper first step therefore involves identifying a clear pain point or efficiency gap within the customer engagement journey. As an example, evaluate abandonment within your web self-service channels. If the abandonment rate is disproportionately high for a particular form of transaction, an opportunity for a bot may exist.
This Week’s DCX Newsletter is Supported by Frost & Sullivan Executive MindXchange From October 20-23, Frost & Sullivan’s Customer Contact West 2024 is hitting Tucson, AZ, bringing together CX leaders for some real talk and genuine connections. Quick responses can boost customerconfidence.
This Week’s DCX Newsletter is Supported by Frost & Sullivan Executive MindXchange From October 20-23, Frost & Sullivan’s Customer Contact West 2024 is hitting Tucson, AZ, bringing together CX leaders for some real talk and genuine connections. Quick responses can boost customerconfidence.
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