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By Steve Offsey The goal of customerjourney orchestration is to improve journey outcomes by enabling the most relevant interactions in the context of each customer’s goals and their overall experience. What is CustomerJourney Orchestration?
In this post, I’ll explore why enterprise contact centers struggle to increase satisfaction while mitigating costs, why journeys enhance contact center optimization and how aligning on and managing customerjourneys is the key to improving contact center outcomes. Why CustomerJourneys are the Key to Contact Center Optimization.
His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Arie’s key consulting clients included: Prodigy, Safeway, FedEx, USAA, Capital One, BT Wireless (O2), Sumsung Card, LG Capital, and many more. Show podcast and a regular contributor to Forbes.
His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Arie’s key consulting clients included: Prodigy, Safeway, FedEx, USAA, Capital One, BT Wireless (O2), Sumsung Card, LG Capital, and many more. Show podcast and a regular contributor to Forbes.
A customer’s experience isn’t bound by internal divisions like sales vs. service or retail vs. trade. It is a sum of many parts, and in most cases you can’t predict where the customer’sjourney will begin or where it will lead. Do your target customerscare more about certain things than others?
So if you are wondering where to start here’s some tips: Map Your Generational CustomerJourneys. They are different than The Boomer Generation in that social networks & technology are their L IVES ! Here’s some stats: 75% created a profile on a social networking site. 55% visit those sites once/day.
Over the past few years, CX leaders have adopted customerjourney analytics to connect the dots between customer behavior and the KPIs by which businesses are measured. Leveraging these solutions enables you to aggregate, analyze and act on customerjourney data to improve customer experiences and achieve business outcomes.
“The biggest mistake companies make evaluating and purchasing customercare software is…” Not utilizing the power of their CRM! CRMs are under-utilized for customer retention. Very few companies actually extend the pipe to include critical customercare steps such as “CHECK-IN” or “ISSUE RESOLUTION”.
But this shift requires a holistic view of the customerjourney, considering both the self-service experience and the outcomes of the live agent conversation across the contact center. We can then proactively recommend a home network router upgrade or an addition of a wireless repeater that will stabilize their home network.
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