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Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. This nuanced understanding allows leaders to implement targeted improvements, driving loyalty more effectively than NPS’s static score alone.
When you focus on improving that metric, what you’re really doing is shifting your efforts to decrease churn rate and increase retention. The increased effort to meet expectations and provide a better experience was highly successful. For example, we can’t forget about Net Promoter Scores (NPS) and Customer Satisfaction (CSAT).
This is what relevant service level metrics look like in today’s customercare center. Are Your Customers Happy? How do those NPS and CSAT scores look? These scores and metrics aren’t the only way to look at the customer experience, though. Grab a copy of our eBook, “Is a Strategic Partnership Even Possible?”
It’s a trend that has a significant impact on the customercare sector. There are very real service expectation differences between providing customer service to a one-off consumer versus a loyal member. Your highest QA scoring agents aren’t going to carry quality scores for the whole team.
Tracking these conversations with a social listening tool helps improve marketing efforts. Best Social Listening Tool for Improving Customer Experience A good social listening tool can help you make the most of your social media presence. It enables you to stay ahead of potential issues and proactively manage customer experiences.
Situation: You’re tasked with choosing a new outsourced partner for your organization’s customercare program. Did the pandemic expose cracks in your current customercare solution, whether that is in-house or outsourced? To save precious time, you can start with a solid RFP template for customercare solutions.
Situation: You’re tasked with choosing a new outsourced partner for your organization’s customercare program. Did the pandemic expose cracks in your current customercare solution, whether that is in-house or outsourced? To save precious time, you can start with a solid RFP template for customercare solutions.
The following sections come from Kapiche’s eBook: “ What’s the Real Value of Customer Experience? Why your leadership should care about CX. Customerscare more about experiences than ever before. Customers no longer just want a great experience, they demand it.
Social is steadily rising to the top of all customer engagement channels, and it will likely stay there. 33% of consumers prefer to reach out to a business via social media, and it’s common for current and prospective customers to scan social media interactions to get a sense for the brand’s customercare standards.
Blue Ocean, a world-leader in customercare solutions, was awarded a Silver Stevie® Award in the “Contact Center Outsourcing Provider of the Year” category at the 18th annual Stevie Awards for Sales & Customer Service. About Blue Ocean Blue Ocean is an award-winning provider of innovative customercare solutions.
Anyone working in the contact center industry knows Customer Contact Week (CCW) to be the end-all, be-all event for customer experience, contact center and customercare professionals. These efforts pay off. Leaders then take action to make the customer experience better—even if scores are already stellar.
Here’s a look at the top 11 customer service metrics you should start measuring today. Customer Happiness Metrics. How can you quantify how customers feel about your brand? When it comes to customer happiness, you have to focus on quality over speed. To measure customer happiness, turn to CSAT, CES, and NPS.
Blue Ocean, a world-leader in customercare solutions, was awarded a Silver Stevie® Award in the “Contact Center Outsourcing Provider of the Year” category at the 18th annual Stevie Awards for Sales & Customer Service. About Blue Ocean Blue Ocean is an award-winning provider of innovative customercare solutions.
The quality of your surveys also determines the usability of your customer feedback data. To make sure your efforts—and your customers’ efforts—are being put to good use, you’ll need to ensure that your surveys are balanced and easy to work with later on. Here are some customer survey design basics to keep in mind.
A key performance indicator (KPI) and strategic metric for any business is the CustomerEffortScore (CES). It’s one of the significant drivers of brand loyalty because satisfied customers are more likely to make repeat purchases or talk to your customer service. How can the CustomerEffortScore be measured?
A key performance indicator (KPI) and strategic metric for any business is the CustomerEffortScore (CES). It’s one of the significant drivers of brand loyalty because satisfied customers are more likely to make repeat purchases or talk to your customer service. How can the CustomerEffortScore be measured?
At a time when customer retention is the name of the game, CustomerEffortScore has gained ground as a CX metric for good reason. Research indicates that when evaluating customer interactions with a product or service, CustomerEffortScore, more than CSAT, or even NPS, is the strongest predictor of customer loyalty.
This might explain why they are still putting their efforts into brand building, sometimes to the detriment of their customers, consumers and clients. Even worse, the customercare centre was seen as mere complaint handlers. Marketers are too busy building brands. However, there is still a lot of room for improvement.
This holds especially true in the world of outsourced customer service, where your vendor is literally representing your brand and your values. Though there are many official guidelines and metrics that can help you assess your outsourcer’s ESG efforts , the first step is simply to start asking questions.
Customercare QA processes are moving from limited sampling to real-time, holistic analysis thanks to emerging conversation intelligence technologies that impact every corner of the contact center for the better. These efforts weren’t useless – they were, as noted, the standard. One percent of one percent… at best.
Each week I read many customer service and customer experience articles from various resources. When CustomerCare Isn’t Enough, Call the Customer Delight Brigade by Katie Deighton. I also smiled at his story about the customer who calls him so much, she refers to him as her boyfriend.
You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Does it spell doom for your business?
You’re putting your brand and your customers in the hands of someone new, whose efforts will have a direct impact on your business, its ROI, and all its related KPIs. Furthermore, the team should agree on the budget as well as the process for evaluation and scoring of RFP responses (including deal-breaker criteria).
This holds especially true in the world of outsourced customer service, where your vendor is literally representing your brand and your values. Though there are many official guidelines and metrics that can help you assess your outsourcer’s ESG efforts , the first step is simply to start asking questions.
Blue Ocean, a world-leader in customercare solutions, was awarded a Silver Stevie Award ® in the “Customer Service Team of the Year – Recovery Situation” category in the 13th annual Stevie Awards for Customer Service. Congratulations on great work and team effort!”. This is Blue Ocean’s second Stevie Award.
With that said, how do you ensure your outsourced customercare partners or potential partners are holding themselves accountable to robust ESG standards? We’re focused on raising those scores to Gold and A within the next 18 months.) A great parallel ESG example is that of fair-trade coffee. Book an appointment here.
Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. Finalists are Activision CustomerCare, Aetna, Crowe Horwath LLP, Dell Inc., Here are some highlights from the finalists: Activision CustomerCare. Crowe Horwath.
This might explain why they are still putting their efforts into brand building, sometimes to the detriment of their customers, consumers and clients. Even worse, the customercare centre was seen as mere complaint handlers. MARKETING IS TOO BUSY BUILDING BRANDS. However, there is still a lot of room for improvement.
And we have seen deals with the successful bidder derailed by details in the eleventh hour, setting the buyer back to square one after more than a year of effort. Ensuring your company’s stakeholders and procurement leaders work collaboratively on scoring and evaluating the responses is essential.
It is a continuous and ongoing effort that involves long-term strategic planning, cross organizational alignment, an iterative and refined execution approach, and a vision from a strong top-down leadership to drive change. People — Is there a culture of customer service and customercare that is conveyed to every single employee?
This idea is so ingrained in us that 89 of 100 leaders surveyed flat out stated that their primary goal was to exceed customer expectations. Contrasting this is another viewpoint which states that focusing on delivering exceptional service isn’t what will win customer loyalty – it’s reducing effort that will keep customers coming back.
It’s time to implement a Net Promoter Score (NPS) program. Net Promoter Score is a trusted measure of customer loyalty. It can help companies understand their audiences by quantifying customer sentiment toward products and services. The Net Promoter Score survey isn’t where the magic happens—it’s where it begins.
I am surprised daily about how many organizations can’t articulate how their improvement in various experience measures, like Net Promoter Score® , will benefit the organization. This connection is essential to understand to create a winning customer strategy. . The same is true for customer data.
Leaders might think it’s clear as day, but it’s easy for teams to believe CX is what happens when a customer contacts CustomerCare, for example, or when customers need to return a product. Teams crave real direction and are told again and again to just “do customer experience better.”
Since I assumed the chief executive role, we have targeted our efforts on continuing to grow our service footprint, but doing so in tandem with delivering excellent customercare. This is often a tough act to balance: rapidly scaling up business while still providing personalized customer service. Voice of Customer.
Drive Revenue with Great Customer Experience 2017 indicates that after the auto industry and upscale hotels, telecoms has the third highest potential for increasing revenue by improving CX. According to Forrester’s CX Index scoring system, telcos that increase CX score by one point will generate an additional $3.39
As general rule, the best way to reduce churn is to successfully address the needs of a particular customer at the right time with minimal effort and disruption to the customer. Harvard Business Review reports that providing customers with short tutorials on product features before disengaging can reduce churn by 6%.
Computer vision can be a force multiplier for adding more essential insights for customer upsells and cross sales. Its visual capabilities can be integrated with core AI sales technologies, such as recommendations, forecasting and scoring. These visual aspects can help with better targeting campaigns as well as scoring of leads.
We just skate hard, pass a lot and occasionally score a goal. Now, some of you might be thinking, “I took the metaphorical shot with the customer, and I scored. The customer is happy. We’re just out there to get some exercise and have fun. This all has a point, and here it is. Why do I have to follow the shot in?”.
It’s essential to build SMART goals here, to allow you to clearly manage your continuous improvement efforts, and ensure your entire team can understand exactly which changes need to be made. Prioritization of potential customer experience improvements is also important. Customer Experience Metrics.
When the world hit the pause button in the face of COVID-19, putting our client’s customercare programs on hold wasn’t an option. Right off the bat, this will be a cross-functional effort. Our mission was clear and concise: stay operational and deliver on our KPIs while keeping our people safe.
Once you’ve gathered insights from your customer journey mapping, the next step is to set clear business goals and success metrics for your VoC program. Do you want deeper insights into customer churn? Are you concerned about high effort processes that may be driving customer attrition?
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