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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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3 Customer Feedback Hacks For a Stronger Loyalty Program

AskNicely

How many customer loyalty programs do you belong to? customer loyalty programs and yet is only active in 3.9. And research from Capgemini points out that almost 90% of social media comments on loyalty programs are negative. Customize Offers. I’m not even sure I know. Get a Demo.

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The Power of Customer Behavior Analysis

InMoment XI

This data can help you identify high-value customers, track purchasing trends, and evaluate the success of certain promotions, packages, or discounts. It also reveals revenue-driving behaviors, which can be valuable information for customer loyalty programs.

Analysis 195
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Customer Service Essentials for Franchise Owners: A Guide to Success

CSM Magazine

Great customer service helps franchise owners stand out, build trust, and keep customers coming back. Customers value a business where they feel appreciated, and this often depends on the service they receive, not just the product they buy. Example: A CRM system in a retail franchise can store customer purchase histories.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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The 3 Principles of Brand Loyalty in a Highly Disruptive World

BlueOcean

The Intersection of Brand Loyalty and Customer Care Despite the introduction of these three new principles of brand loyalty in the increasingly disruptive (and disrupted) world, customer experience still reigns supreme. Consumers do, after all, still have choices available to them.

Loyalty 177
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4 Customer Retention Strategies To Help Online Businesses Boost Loyalty

Kayako

That’s why it’s so important that your support team is focused on solving customer problems and creating effortless customer experiences. Customers care about the experience your support provides. In fact, nearly 34% of churn happens because customers are unhappy with the quality of a company’s customer service.