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While Comcast, BT, Verizon, Vodafone and T-Mobile are industry leaders, the principles underpinning each of these projects can be easily applied to your business to deliver a better customer experience. A Team of Experts , small, local groups of customer service agents, provide individualized support. Comcast – Omnichannel support.
Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. What is Customer Journey Orchestration?
That’s why it’s wise to optimize every part of the customer journey and create an integrated, consistent omnichannel experience that’s based around your customer rather than the internal anatomy of your business. Your CRM system is a valuable tool here as it already contains a record of your interactions with each customer to date.
Initiatives include “training staff for interactions in new channels, optimizing AI and self-service opportunities and improving integrations between touchpoints.”. Current systems and workforce often limit your ability to understand customers as they move across channels.
“The biggest mistake companies make evaluating and purchasing customercare software is…” Not utilizing the power of their CRM! CRMs are under-utilized for customer retention. Very few companies actually extend the pipe to include critical customercare steps such as “CHECK-IN” or “ISSUE RESOLUTION”.
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