article thumbnail

The State of B2C Complex Customer Care

BlueOcean

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out? But that’s shifting—and fast. Modified Recruitment Strategy.

B2C 156
article thumbnail

When Good Isn’t Enough: Developing Customer Care that Exceeds Expectations

Interactions

A dedication to understanding your customers ensures that every interaction is personalized and purposeful, alleviating the pain of lengthy wait times and ensuring each conversation is met with effective, personalized assistance. Failing to invest in customer care risks customers seeking it elsewhere.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unraveling the Tangled Vines of Omnichannel Customer Care

BlueOcean

This concept that the customer care experience should go beyond demographics and preferences and be completely tailored to any customer’s unique current circumstances pushes the limits of the traditional customer journey and relies on cutting-edge data technologies. 2020 Trends in Omnichannel Customer Service.

article thumbnail

AI and Customer Care: The Future is Here

BlueOcean

We want intelligent interactions that are personalized to our own situations and we want them on demand – not after we waste our precious time sitting on hold. Long gone are the days when customers almost expected to experience IVR hell and would pretty much tolerate jaw-dropping wait times.

article thumbnail

Customer Care Today: The top 4 things consumers want you to know

Interactions

My hypothesis: speaking to a live agent often involves a wait time. Customers like speed, and an agent can prevent the most efficient path. However, customers don’t want just any automation. The post Customer Care Today: The top 4 things consumers want you to know appeared first on Interactions.

article thumbnail

5 Ways Old School Etiquette Applies to Modern Customer Care

Interactions

If these basic principles are at the core of your customer interactions, it sets the tone for a good experience. However, etiquette might often be overlooked when brands are choosing a customer care technology. A solution that cannot support etiquette basics can have a dramatic effect on your customer experience.

article thumbnail

Are Your Customer Care Metrics Customer-Centric?

ClearAction

Are Your Customer Care Metrics Customer-Centric? Customer care metrics are a barometer of performance across a variety of customer interactions such as chat, text messages, email, social media and communities. Both of these orientations tend to be company-serving rather than customer-focused.