Horizon CX

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The Power of Customer-Centric Solutions

Horizon CX

Bosworth and Holland have also published a more updated version of the concept in a book published in 2010 titled Customer-Centric Selling, Second Edition which is worth checking out as it addresses more of the current trends in the digital sales and business environment.

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CX Assumptions and CX Checklists

Horizon CX

Taking a stand for the cause of Customer Experience as a real and essential component of an overall strategy that serves to differentiate an organization from its competition takes more than platitudes and soundbites. It requires courage and real leadership. As the saying goes, it takes a village—and a committed one.

Exercises 246
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Bridging the CX Perception Gap

Horizon CX

Their primary focus on financial indicators, efficiency, and internal processes can lead to a lack of understanding regarding customer needs, desires, and pain points. This inward focus can cloud their perception of what customers truly value.

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Organizational Transformation

Horizon CX

The Role of Customer Experience Professionals While CX professionals may not occupy senior executive positions, their influence extends across the organization, uniquely positioning them to drive transformational change. Conclusion Organizational transformation is a multifaceted endeavor that requires vision, leadership, and collaboration.

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Who is Responsible for Transformational Organizational Change?

Horizon CX

A Customer Experience Manager can play a valuable role in leading organizational transformation, particularly when the transformation is focused on improving customer experience and driving customer-centricity.

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Unifying Customer Experiences

Horizon CX

The promises made through marketing campaigns must be delivered consistently throughout the customer journey. Customer-Centric Culture: Cultivate a customer-centric culture that values exceptional service delivery and reinforces the importance of aligning with the brand promise.

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Organizational Growth Through CX Maturity

Horizon CX

Customer experience maturity is a way of measuring an organization’s ability to design and deliver a consistently positive customer experience. These characteristics may include: Customer-centric culture: The organization has a culture that is obsessed with the customer and focused on meeting their needs.