Are Surveys Really Customer-Centric?
Blake Morgan
OCTOBER 31, 2022
But now that surveys are free, it has become too easy for companies to smack customers with surveys. Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family. The big question is if the company is customer-centric, or not.
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