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Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customerchanged drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out. CX Problem #3.
The report also explains that advanced technologies, like AI and machine learning, also enhance the efficiency and impact of CS teams by: Extracting actionable insights from customer data to prompt customer-centric business decisions. Market presence: Revenue and number of customers.
The biggest challenge here is that many CSMs don’t know the actions they should take to help their customers achieve the business outcomes they want. They don’t have the strategies, processes, and methods they need to help their customerschange the way the customer does business.
We work with companies just starting out in Customer Experience as well as those who are more advanced along their Customer Experience path. We have built our Customer Experience ‘principles’ based on what we have seen over the last 15 years. Customer Experience issues are highly visible outside of the organisation.
The biggest challenge I see here is that many CSMs don’t know the actions they should take to help their customers achieve the business outcomes they want. They don’t have the strategies, processes and methods they need to help their customerschange the way the customer does business.
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