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The focus on enhancing customerexperience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Customer-CentricityCustomercentricity refers to customer-oriented culture in the company.
Customer-Centric Culture A customer-centric culture is one that encourages employees to focus on the customer. It begins with executives who are committed to the cause and talk about the customer and the customerexperience before sales and acquisition.
Now that you are listening and understanding the customers – that’s when the Voice of the Customer comes into play! What is Voice of the Employee (VOE)? Your employees have voices too. . Conduct a customerexperience maturity assessment. Listen to them! . Identifying the Business Metric.
In all of the posts about why customerexperience transformation efforts are failing, I don't recall anyone mentioning the fact that the most important component in the equation is the employee! I've been talking about the importance of employees to the customerexperience since my days at J.D.
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