Remove Customer Centricity Remove Customer Experience Professionals Remove Omni-Channel
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The Channel-less Approach Versus The Omnichannel Approach

Second to None

Most customer experience professionals are familiar with the omnichannel strategy ; one which strives to create a fluid experience across all channels and platforms by utilizing centralized customer data and tracking previous interactions. What is the Channel-less Approach? Simplicity .

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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 1] 

Lumoa

That’s what we asked each of them: How do you see the future of customer experience?? What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018?? Some hints: big data, omnichannel, personalisation, AI and organizational culture. How to overcome those challenges?

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Improved Customer Experience All of these benefits connect to creating a customer experience that consistently meets or exceeds customer expectations. Sharing results reinforces the value of journey mapping and motivates continued investment in customer experience initiatives.

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A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis

ijgolding

For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. Customer Experience Professionals are in constant need of evidence of the ROI of Customer Experience – it is fantastic that KPMG Nunwood are adding even more fuel to the fire!

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CCO Forum 2017: Why you need a Chief Customer Officer

Customer Bliss

However, once these requirements are met, the positive impact to business outcomes and sustainable organic growth should prove the importance of customer-centric initiatives and drive the business forward to a new operational and strategic model. Overcoming these obstacles is by no means an easy feat!

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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

Today I am absolutely delighted to share my interview with passionate Customer Experience Professional, Kathy van de Laar – enjoy… Ian. We’re a small company specialised in customer insights, CX consulting and training/change management. How do you align channels to deliver the right customer experience?

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How Does Your Organisation Talk Customer Experience? And What Does This Tell You?

Maz Iqbal

Tony Hsieh was committed to Zappos being the word for the very best customer service in the world. Jeff Bezos is committed to building the Earth’s most customer centric company. Is it any surprise that almost all talk so much and make so little impact when it comes to the Customer Experience? Consider this.