ECXO

MARCH 6, 2025

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339

B2B Customer Journeys How To Effort Score 339

Kerry Bodine

JULY 30, 2017

Journey maps have become one of the most popular tools for understanding and improving customer experiences. Case in point: more than 1,000 people have downloaded our free journey mapping template since the beginning of this year.) But why are journey maps so popular? So why journey maps ?

Customer Journeys 244

Customer Journeys Touchpoint Culture Banking 244

InMoment XI

DECEMBER 3, 2024

Customer experience (CX) is emerging as a significant competitive advantage for businesses. Customer-centric companies realize an 80% increase in revenue and report 60% higher profit than those that don’t focus on customer experience. What is a Customer Experience Maturity Model?

Customer Experience 195

Customer Experience Customer Journeys Competitive Advantage Customer Centricity 195

eglobalis

JANUARY 7, 2025

Its customer-centric approach has enabled B2B companies to enhance product design, improve customer lives, and optimize experiences. This involves: Methods : Conducting interviews, surveys, ethnographic research, and observation to gather qualitative data.

B2B 288

B2B Company Customer Journeys Innovation 288

GetFeedback

JANUARY 12, 2020

Rather, in this article, I’ll try to help you identify the weaknesses in your customer journey that, if improved, would actually lead to improved customer satisfaction and better business performance. . That’s step one of a customer journey–the customer recognizes a problem to be solved, or a goal to be achieved.

Customer Journeys 221

Customer Journeys How To Touchpoint Airlines 221

eglobalis

NOVEMBER 3, 2024

Prioritize Deep Customer Understanding Moving beyond generic customer personas, companies should commit to truly understanding the specific needs, preferences, and challenges faced by each of their clients. Additionally, feedback loops play a crucial role in refining CX over time.

B2B 515

B2B Culture Innovation Loyalty 515

GetFeedback

JANUARY 19, 2020

Call recordings which, like text, can be analyzed to learn about customer sentiment and issues. Indirect or inferred feedback from analyzing customer interaction data. Frontline employee feedback, because workers see first hand what’s going on, even if the customer doesn’t take time to give feedback.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices.

Customer Journeys 195

Customer Journeys B2C B2B Social Media 195

eglobalis

JULY 25, 2024

Cultural Differences and Consumer Expectations One of the primary reasons the USA excels in CX is the cultural emphasis on customer satisfaction. American businesses prioritize customer-centric strategies, often integrating them into their core values and operational models.

Customer Experience 488

Customer Experience Customer Centricity Innovation Culture 488

Lumoa

AUGUST 3, 2021

Using customer journeys to develop your customer experience strategy keeps your business agile while transforming the experience. These repeated interactions and the overall progression make up what is known as the “customer journey.” How to transform the experience by looking at customer journeys 1.

Customer Journeys 243

Customer Journeys Customer Experience Touchpoint Customers 243

eglobalis

JUNE 27, 2024

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. These insights inform the service standards and product offerings that will most effectively meet customer expectations.

Strategy 453

Strategy Customer Experience Net Promoter Score Customer Centricity 453

C3Centricity

JANUARY 13, 2021

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world over. How to Map Your Customer Journey & Overlay their Emotions. Should it be Both?

Customer Centricity 279

Customer Centricity Hospitality Customer Journeys Strategy 279

Experience Investigators by 360Connext

JANUARY 7, 2025

Define the CX Strategy elements we explored above, including a customer-centric vision statement and measurable CX goals. Why are you starting on this journey of customer experience? What do you believe it will do for your business outcomes and customers? Have questions? Heres a resource.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

eglobalis

MARCH 13, 2025

Aligning a great experience across numerous stakeholders (from end-users to executives) over an extended buying journey is difficult. Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Demonstrating the value of CX (e.g.,

Leadership 234

Leadership B2B B2C Effort Score 234

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

ECXO

MAY 16, 2024

Customer-centric leadership – what does it mean? In an increasingly competitive world where customer needs and expectations are continuously evolving, the concept of “customer-centric leadership” has become a cornerstone for driving successful businesses.

Customer Centricity 207

Customer Centricity Leadership Customer Journeys Touchpoint 207

InMoment XI

JANUARY 9, 2024

Given these various interpretations, we can define the B2B customer experience as the cumulative impact of all interactions and experiences between your business and your business customers, at every touch point across the entire customer journey. Great customer experiences improve brand reputation.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

Calabrio

MARCH 25, 2025

It goes beyond simply collecting feedback; it’s about actively listening to customer sentiment across all touchpoints. In today’s digital landscape, this involves gathering data from diverse sources like surveys, social media, online reviews and, crucially, contact center interactions.

Software 130

Software Customer Journeys Tools Contact Center 130

eglobalis

SEPTEMBER 16, 2024

Understand Your Customer Journey and Customers The first step in any B2B CX strategy is to map out the customer journey. At the local level , mapping the customer journey requires gathering insights directly from local teams.

B2B 375

B2B Strategy Customer Experience Customer Journeys 375

eglobalis

OCTOBER 1, 2024

For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities. In the era of digital transformation and customer-centric strategies, organizations must shift toward a more collaborative and integrated structure.

Customer Journeys 443

Customer Journeys Culture Leadership Effort Score 443

ijgolding

APRIL 9, 2020

Among other things, their goal has been to establish an understanding of how the customer customer journey MUST become embedded into the way their organisations think and act. Whilst many have ‘mapped’ their journeys, few are actively and continuously ‘managing’ the journey as a living breathing organism!

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

Experience Investigators by 360Connext

OCTOBER 11, 2024

Those are perfect areas for CX leaders to prioritize, which will eliminate potential problems for customers. Host weekly or monthly meetings with CX and customer service leaders to review priorities, challenges, and opportunities to get ahead of customer issues. Don’t forget Micromapping for specific issues!)

Customer Service 270

Customer Service Customer Experience How To Customer Journeys 270

ECXO

JULY 29, 2024

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. These insights inform the service standards and product offerings that will most effectively meet customer expectations.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

InMoment XI

AUGUST 3, 2023

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

Analytics 366

Analytics Customer Insights Data Social Media 366

GetFeedback

AUGUST 14, 2019

Design a customer-centric culture. Has it been deliberately designed to be customer-centric? Being customer-centric means that the customer is at the heart of everything you do; before every decision you make, every product or process you design, everything you do, you pause to ask: “How will this impact the customer?

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

InMoment XI

DECEMBER 10, 2024

The Importance of Reducing Customer Churn A customer-centric approach cant succeed without addressing customer churn. Here are a few reasons why reducing churn is essential for business gains: It increases revenue stability : Retaining customers ensures a steady revenue stream, helping you minimize acquisition costs.

Customer Journeys 195

Customer Journeys ROI Net Promoter Score Multi-Channel 195

InMoment XI

OCTOBER 23, 2024

In a period of financial anxiety, customers are looking for institutions they can trust. Your bank can present itself as a reliable option by demonstrating a commitment to making their customer journey smooth and personalized. It is a proven way of retaining customers. Offer industry-specific solutions and insights.

Banking 195

Banking Customer Experience Effort Score Financial 195

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? We develop personas for specific activities around customer experience management. Customer Service Blueprinting.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

InMoment XI

OCTOBER 30, 2024

Importance of Customer Experience in Insurance A 2023 McKinsey survey of over 8,500 North American insurance customers suggests that CX initiatives are crucial to revenue growth and employee satisfaction. A positive customer experience fosters trust and satisfaction. It improves customer satisfaction across all touchpoints.

Insurance 195

Insurance Customer Satisfaction Customer Experience Strategy 195

ECXO

OCTOBER 27, 2024

By analyzing churn in conjunction with Customer Experience (CX) metrics—such as customer feedback or satisfaction scores—companies can understand the specific reasons why customers are leaving. Customer Success Metrics: Analyzing Impact and Limitations The image was created by DALL·E, and all rights are reserved by ECXO.org.

Metrics 332

Metrics Customer Success Effort Score Self Service 332

Experience Investigators by 360Connext

NOVEMBER 3, 2020

What is Employee Journey Mapping? If you’re familiar with customer journey mapping, then you may know more about employee journey mapping (EJM) than your realize. What does an employee journey map look like? 7 Tips to Simplify & Improve Employee Journey Mapping.

Customer Journeys 143

Customer Journeys Tips Net Promoter Score Leadership 143

Experience Investigators by 360Connext

JANUARY 5, 2021

If you want your organization to truly have its own customer-centric “way,” it’s time to get specific about creating a customer-centric culture. Six Ways to Actively Build a Customer-Centric Culture: 1. Assure your customer experience mission is defined and communicated.

Customer Centricity 190

Customer Centricity Culture Customer Journeys Government 190

Experience Investigators by 360Connext

DECEMBER 10, 2024

Defining What Customer Experience ROI Looks Like There are countless ways to show the value of your CX efforts. Saying were customer-centric is not a strategy. You need to define YOUR customer experience promise and YOUR definition of success. Follow their journey and assess how to improve each touchpoint.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

ECXO

DECEMBER 25, 2024

Building loyalty: Satisfied customers are more likely to become repeat buyers and brand advocates, boosting lifetime value. Positive word-of-mouth: A memorable customer experience can turn happy customers into evangelists, reducing the cost of acquisition. Highlight pain points, friction areas, and moments of delight.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

ECXO

OCTOBER 7, 2024

Innovation is your constant companion in this exhilarating journey. You are tasked with reinventing the customer journey, merging technology and human touch to craft seamless, personalized experiences. You inspire your team to embrace a customer-centric mindset, equipping them with the tools and knowledge to excel.

Customer Experience 373

Customer Experience Customer Journeys Exercises Customer Centricity 373

CX Accelerator

NOVEMBER 11, 2022

Collaboration with Ben Motteram and Nate Brown To transform an organization into one that is more customer centric is a complex task that requires many different skills. Customer experience is multi-disciplinary. Customer Insights/Measurement/Analytics. Customer Journey Mapping. Change Management.

Customer Journeys 307

Customer Journeys Resources Analytics Customer Centricity 307

InMoment XI

OCTOBER 20, 2022

The future of customer experience is moving past managing experiences, to actually improving them through Experience Improvement (XI). #2: 2: Create a Culture of Customer-Centricity by Adopting a Customer-First Mindset. Through a customer-first mindset, cross-functional collaboration and silos can be broken down.

Customer Experience 397

Customer Experience Customer Journeys Effort Score Culture 397