Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

eglobalis

SEPTEMBER 16, 2024

Understand Your Customer Journey and Customers The first step in any B2B CX strategy is to map out the customer journey. At the local level , mapping the customer journey requires gathering insights directly from local teams.

B2B 382

B2B Strategy Customer Experience Customer Journeys 382

Experience Investigators by 360Connext

JANUARY 5, 2021

If you want your organization to truly have its own customer-centric “way,” it’s time to get specific about creating a customer-centric culture. Six Ways to Actively Build a Customer-Centric Culture: 1. Assure your customer experience mission is defined and communicated.

Customer Centricity 190

Customer Centricity Culture Customer Journeys Government 190

CX Accelerator

NOVEMBER 11, 2022

Collaboration with Ben Motteram and Nate Brown To transform an organization into one that is more customer centric is a complex task that requires many different skills. Customer experience is multi-disciplinary. Customer Insights/Measurement/Analytics. Customer Journey Mapping. Change Management.

Customer Journeys 307

Customer Journeys Resources Analytics Customer Centricity 307

Experience Investigators by 360Connext

DECEMBER 10, 2024

Defining What Customer Experience ROI Looks Like There are countless ways to show the value of your CX efforts. Saying were customer-centric is not a strategy. You need to define YOUR customer experience promise and YOUR definition of success. Follow their journey and assess how to improve each touchpoint.

ROI 143

ROI Customer Experience Customer Journeys Effort Score 143

ECXO

MAY 11, 2023

Everything they do is built around their customers. In other words, they are truly customer-centric. Businesses with a customer focus are relentless in finding new ways to create value. ’ And being able to organise around your customers pays. Is your business truly customer-centric?

Customer Centricity 156

Customer Centricity Customer Journeys Self Service Culture 156

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

ECXO

JUNE 23, 2024

According to the Cambridge Dictionary, the definition of a double agent is “a person employed by a government to discover secret information about enemy countries, but who is really working for one of these enemy countries”. Next, it’s essential to establish a customer-centric culture within your organization.

Customer Centricity 358

Customer Centricity Culture Customer Journeys Customer Satisfaction 358

SuiteCX

JANUARY 19, 2015

10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

Heart of the Customer

DECEMBER 10, 2014

I had the opportunity to lead at yesterday’s Minnesota Government IT Symposium. The topic was Journey Mapping Workshop: Reduce User and Customer Effort and Increase Satisfaction, and we had a great time creating maps of various customer journeys. Customer Experience Customer Journey Map'

Customer Journeys 68

Customer Journeys B2C Government B2B 68

InMoment XI

JULY 19, 2023

To meet these demands, companies are turning to customer experience experts who possess the knowledge and skills to enhance CX platforms and drive customer-centric strategies. Who Are Customer Experience Experts? This is where customer experience experts play a crucial role.

Customer Experience 195

Customer Experience Customer Journeys ROI Customer Centricity 195

ShepHyken

JUNE 7, 2021

Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference by Jeannie Walters. Experience Investigators) Customer interviews can highlight issues in emotional ways. Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona.

Customer Service 141

Customer Service Loyalty Programs Customer Journeys Customer Centricity 141

Think Customers

APRIL 10, 2025

This means ensuring that every investment in CX improvement is linked to measurable business outcomes , gaining leadership buy-in , and ensuring every department contributes to a unified, customer-centric vision. Action Point: Present CX metrics alongside financial indicators to show the business case for improving customer experience.

B2B 52

B2B Strategy Customer Journeys Net Promoter Score 52

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Experience Investigators by 360Connext

JANUARY 10, 2023

Employees are engaged in not just the idea of customer experience , but in their role as an important part of it. Leaders are working closely across the organization for the goals around a seamless, constantly improving customer journey. You leveraged customer journey mapping and invited various leaders to participate.

Customer Journeys 143

Customer Journeys Resources Video Strategy 143

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

CX Journey

AUGUST 26, 2014

This is where your governance structure comes into play. Changing the organization''s DNA to be more customer-centric is not a project for one person to undertake; this is an organization-wide effort. As such, the governance structure is critical to the foundation of any customer experience effort.

Customer Experience 185

Customer Experience Management Government Customer Journeys 185

Clarivate

JANUARY 29, 2019

These videos are a valuable resource and have covered many interesting insights, trends, and best practices on Customer Experience, Journey Mapping, Employee Experience, Voice of the Customer, and Customer Success. CX Leaders Webinar: The Road to Customer Excellence. You have a CX Journey Map, NOW WHAT?

Customer Journeys 65

Customer Journeys Video Case Study Study 65

Kerry Bodine

NOVEMBER 15, 2017

Yesterday I co-hosted a journey mapping webinar with our partner J.D.Power. You’ll find them grouped them into four categories: general questions, how to get started, types of journey maps, and our journey mapping process. Customer journey mapping tends to be very expensive.

Customer Journeys 120

Customer Journeys Exercises Contact Center Touchpoint 120

CX Journey

JANUARY 3, 2018

Journey maps : by definition, when you map customer journeys, you must involve cross-functional stakeholders, which (a) gets them collaborating and sharing and (b) helps them see how various departments impact a single customer journey. in the interest of the customer. Try these.

Customer Journeys 149

Customer Journeys Culture Government Leadership 149

ijgolding

MAY 6, 2020

This is a post about customer experience (CX) transformation – about the incredible work being done by a bank in Eastern Europe in their quest to become sustainably customer centric. The aim was to achieve this by putting the development of a genuine customer centric culture at the forefront of everything the bank did.

Banking 233

Banking Customer Experience Customer Centricity Culture 233

Lumoa

JANUARY 9, 2018

HOWEVER, I also argue that despite that, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey. Too many organisations are still focused on ‘making money first’, with the customer coming a distant second.

Customer Experience 332

Customer Experience Competitive Advantage Omni-Channel Culture 332

CX Journey

MAY 29, 2018

It was a lively discussion to kickoff the day, as we talked about customer experience, journey mapping, digital transformation, print, and, of course, fax machines! How to build out out process workflows in parallel to provide faster application acceptance and better customer service.

Customer Experience 126

Customer Experience Customer Journeys Omni-Channel Government 126

InMoment XI

JULY 12, 2023

Understanding Customer Experience The main goal of creating a strong customer experience is to transform customers into loyal advocates of your business who promote your brand and have a positive brand perception of your brand, though it takes several stages before reaching this level of loyalty.

Customer Experience 195

Customer Experience Strategy Self Service Customer Journeys 195

ijgolding

JULY 12, 2016

Too often I see businesses all too happy to talk a good game when it comes to Customer Experience, but the game ‘pauses’ when decisions need to be made to actually change something. Too much short term pressure applied by stakeholders who are not bought in to a customer centric strategy will ultimately lead to failure.

Customer Experience 120

Customer Experience Customer Journeys Customer Centricity Meeting 120

ECXO

AUGUST 2, 2023

We look forward to this crucial topic discussion on European customers not so much addressed in CX. However, of fundamental importance and impact on enterprise technology design and customer-centricity Thank you so much Dr. Liraz Margalit, for your excellent talk here in the ECXO. Why should you attend?

Customer Journeys 156

Customer Journeys Leadership Customer Relationship Management Consulting 156

Experience Matters

JANUARY 20, 2015

For example, it revamped its “Contact Us” page to include ambassador chat and callback scheduling, which resulted in higher satisfaction and lower effort for customers. Despite being in an industry undergoing tremendous change, Aetna is focusing on its 2020 vision to make the company 100% customer-centric.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

CX Workout - Ideas Blog

SEPTEMBER 10, 2020

Cultivating a customer-centric culture with Decooda Impact Analysis. One of the biggest challenges companies face is getting their teams to embrace a culture of customer advocacy. Our Impact Analysis provides a unique and valuable perspective on what specifically drives customer behavior.

Analysis 93

Analysis Customer Centricity Culture e-support 93

Horizon CX

OCTOBER 3, 2020

Using a systems lens reveals how patterns of behavior can be identified and dealt with as an organization readies itself to evolve into a more customer-focused business. Governance. Leadership must embrace, endorse, and actively support any movement toward instilling a customer-experience mindset among employees within an organization.

Customer Journeys 130

Customer Journeys Net Promoter Score Effort Score Survey 130

CX Journey

JUNE 17, 2019

First and foremost, you have to hire the right people (both management and individual contributors), i.e., those who fit your values and culture, a culture that should already be described as customer-centric. Changing the company's DNA is not a journey for one person to undertake; this is an organization-wide effort.

Customer Experience 148

Customer Experience Management Culture Customer Centricity 148

Experience Investigators by 360Connext

AUGUST 11, 2020

Customers are figuring out the “next normal” and what that means to their daily experiences. Businesses are looking to stay ahead of the challenges by creating better customer journeys and reassuring customers they’ll deliver what they need and how they need it. Founder & CXO, Chief Customer.

How To 271

How To Brands Touchpoint Customers 271

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Built-in B2B Customer Experience Governance 1.

Government 62

Government B2B Customer Experience Customer Journeys 62

ChurnZero

APRIL 12, 2019

Customer-centricity is a term that gets bounced around a lot, but what does it really mean? And even more, what can Customer Success teams do to contribute to their organization’s Customer Experience (CX) evolution? During this webcast we also learned: The key aspects of customer-centric business practices (e.g.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score Self Service 14

TechSee

AUGUST 14, 2023

Follow on LinkedIn Blake Morgan, Customer Experience Futurist, Bestselling Author, Keynote Speaker Blake has been studying customer experience for over 15 years and has flown to the far corners of the earth to find out what is the secret sauce of the world’s most customer-centric companies.

Customer Service 207

Customer Service Contact Center Customer Centricity Leadership 207

Pink Guava

MARCH 23, 2021

“Customer First” focus will mean that the purpose is built with customers in mind. Communicating a consistent message across the board, including your customers along with keeping messages transparent, relevant is a great way in avoiding any pitfalls.

Net Promoter Score 98

Net Promoter Score Customer Journeys Government Customer Centricity 98

CX Journey

FEBRUARY 17, 2015

The primary stakeholders in a typical corporation are its investors, employees, customers, and suppliers. However, modern theory goes beyond this conventional notion to embrace additional stakeholders, such as the community, government, and trade associations. Is a customer a stakeholder? Consider this. Don Tapscott.

Customer Journeys 80

Customer Journeys Engagement Government Guidelines 80

Customer Bliss

JANUARY 25, 2019

He pieced together critical “to-do” items that his team needed to have on their roadmap in order to make the customer experience better. How did he present the journey map to leadership? Darin understood the importance of uniting the team, so he laid the groundwork for the plan before presenting the full journey.

Roadmap 157

Roadmap Leadership Customer Journeys NPS 157