Remove Customer Centricity Remove Customer Journeys Remove Metrics Remove NPS
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We Want To Be Customer-Centric: Now What!?

Experience Investigators by 360Connext

“We are dedicated to becoming a customer-centric company.” HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? 5 Steps to Take To Be More Customer-Centric 1. WHY is this idea of “customer-centricity” so challenging?

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Ecommerce Customer Experience: How to Improve and Measure It

InMoment XI

The Difference Between Ecommerce Customer Experience and User Experience While user experience (UX) focuses on the usability and functionality of a website or product, ecommerce customer experience (CX) covers a broader spectrum. Customer Journey Mapping Next, map out the entire customer journey.

Ecommerce 260
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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

We know CX teams can deliver significant business advantages: Satisfied customers are much more likely to purchase more Revenue grows 40% faster by providing personalized experiences Businesses achieve a 2.3x CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Customers are nuanced.

Metrics 270
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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). But I see a place for Customer Satisfaction Score (CSAT), based on organizational goals, resources, and structure. CX shouldn’t ever be measured by one metric alone.

Metrics 273
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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Share customer journey maps and insights. Don’t limit key insights and journey maps to just certain leaders or teams. As you are building customer journey maps, share what you find. Explain how to review the map and what might be most interesting or surprising for employees to learn.

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5 Questions to Ask When Making the Choice – Customer Journey Map or Touchpoint Map?

Education Services Group

They may sound the same, but customer journey maps are different from touchpoint maps (also known as service blueprints). They are both ways of looking at the customer journey, but one concentrates on the front-end, customer experience and the other focuses on the back-end processes that drive those experiences.

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XI Café Podcast, Episode 5: How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction?

InMoment XI

Marina is a people-focused, data-informed professional with a passion for customer-centric marketing. The team knew engagement was dropping—and with membership retention as a key metric for the business, this was an important challenge to tackle. A: Next up for NZAA is strategic customer journey mapping!