CX Journey

APRIL 3, 2019

Image courtesy of Pixabay If you don't know by now, customer understanding is the cornerstone of customer-centricity. Customer-centricity means putting the customer at the center; customer understanding is how you'll achieve that. What is customer-centricity? How will it make her feel?

Customer Centricity 150

Customer Centricity Exercises Customers Culture 150

ECXO

JULY 29, 2024

These insights inform the service standards and product offerings that will most effectively meet customer expectations. Companies use several methods to gather data and understand their customers: Voice of Customer (VOC) Programs : Capturing customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Customer-Centricity Customer centricity refers to customer-oriented culture in the company.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Thematic

OCTOBER 30, 2024

Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale. What is voice of the customer?

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

CX Journey

APRIL 3, 2019

Image courtesy of Pixabay If you don't know by now, customer understanding is the cornerstone of customer-centricity. Customer-centricity means putting the customer at the center; customer understanding is how you'll achieve that. What is customer-centricity? How will it make her feel?

Customer Centricity 80

Customer Centricity Exercises Customers Culture 80

Retently

MARCH 11, 2025

Example: If multiple customers report that a pair of jeans runs too small, this needs to be flagged to the product team ASAP in order to update sizing information or adjust the fit in future production runs. Negative reviews that mention shipping issues, product defects, or poor customer service get escalated right away.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

GetFeedback

JANUARY 19, 2020

For example, a few hours after checking into my hotel, I got an email with this message. Without feedback, you can’t understand customers’ perceptions and make plans to improve. The most common way to listen is with surveys like those in the foregoing example. Surveys are an example of solicited feedback.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

ClearAction

DECEMBER 16, 2017

Customer Centric Employee Engagement Lynn Hunsaker. Organizations that are centered around their customers know that it’s not a part-time role. To truly be customer-centric , everyone company-wide needs to have a deep understanding of the customer’s world. Originally published by MyCustomer.

Employee Engagement 59

Employee Engagement Customer Centricity Engagement Culture 59

ShepHyken

MAY 29, 2020

She shares tips on how to create an effective customer-centric company culture. There’s a lot of talk about customer-centricity and customer-centric organizations, but what does that really mean? If your business is customer-centric, those things are the least of your worries. Leadership.

Customer Centricity 66

Customer Centricity Culture Customer Journeys Leadership 66

GetFeedback

MAY 24, 2019

When companies adopt NPS as a key metric, it inspires business growth, customer-centricity, and cross-functional alignment as different departments unite under the banner of decreasing detractors and increasing promoters. The next step is to mine the data to learn from customers, follow up with them, and make improvements.

Net Promoter Score 236

Net Promoter Score NPS Effort Score Metrics 236

ClearAction

DECEMBER 12, 2017

Customer Centric Employee Engagement Lynn Hunsaker. Organizations that are centered around their customers know that it’s not a part-time role. To truly be customer-centric , everyone company-wide needs to have a deep understanding of the customer’s world. Originally published on CustomerThink.

Employee Engagement 54

Employee Engagement Customer Centricity Engagement Culture 54

CloudCherry

JANUARY 21, 2020

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” The bad news? Level 3: State of The Art.

Effort Score 195

Effort Score Feedback Net Promoter Score Survey 195

InMoment XI

SEPTEMBER 5, 2024

With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base. The only way to do this is by listening to what your customers are saying, which is referred to as the Voice of the Customer.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

Thematic

APRIL 1, 2025

So first, define what success looks like for your customer insights program. Do you want to boost customer satisfaction, reduce churn, increase conversion rates, or improve a specific service? Clear objectives keep your efforts customer-centric and business-focused. Be as specific as possible. Why is this important?

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

Kayako

JULY 30, 2018

After all, who better understands customers than someone who has been working with customers from the moment they are in their final stages of purchasing a product, to onboarding and through expansion and renewal opportunities. If not, what’s holding you back from these powerful opportunities to engage with your customers?

Marketing 125

Marketing Customer Experience Net Promoter Score Customer Voice 125

DCX

JULY 30, 2024

Think about it: What could you achieve if your whole team caught your customer-centric fire? Your customers are counting on you. A CX Leader's Guide to Organizational Buy-In As a CX leader, you know that customer centricity is the cornerstone of business success in today's market. Don't let your passion fizzle out.

Customer Centricity 52

Customer Centricity Customer Journeys Case Study Customer Satisfaction 52

CX Journey

JUNE 22, 2017

Traditionally, most of these voices have been captured through surveys or some other structured form that was initiated by the company, i.e., companies asked customers to provide feedback. While asking puts the onus on the customer to respond, listening puts the onus on the company to be wherever customers voice their opinions.

Customer Journeys 146

Customer Journeys Customer Centricity Communication Social Media 146

Customer Bliss

APRIL 27, 2018

In every silo’s pursuit of becoming customer centric, the cumulative effect may be causing survey fatigue and frustration to your customers who are receiving them. Take an inventory of all the surveys that go out to customers, when and why. This can be a painful process, but it is also necessary.

Effort Score 181

Effort Score Survey Social Media Customer Journeys 181

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

inQuba

OCTOBER 17, 2018

For Rob Lewis, vice president of Beaurepaires, a network of 230 Australian tyre retail outlets owned by Goodyear, the idea of customer centricity was something the company desired, but didn’t really know how to go about implementing. Their NPS (Net Promoter Score), for example, has moved from 65 in 2014 to 78 today.

Customer Centricity 45

Customer Centricity Net Promoter Score Retail NPS 45

CloudCherry

JANUARY 22, 2020

McKinsey & Company recommends obtaining “journey-centric feedback” from customers, supported by a backbone of technology investments. Such technology solutions “make it possible to tap many more customer voices beyond individuals with whom the business interacts the most. Develop objectives for improvement.

How To 243

How To Social Media Analysis Feedback 243

Alida

JULY 16, 2018

S haped through a national campaign “ What matters to you, matters to us” to understand what Australians expected of Australia Post, Australia Post created four resounding customer commitments, which can be found in every post office and part of the business: Seamless customer experiences, especially the parcel delivery experience (92% people care).

Chief Customer Officer 100

Chief Customer Officer Banking Customer Centricity Customer Voice 100

SurveySensum

MAY 2, 2024

In today’s customer-centric business environment, feedback isn’t just a bonus—it’s the lifeblood of success. From shaping product development to empowering employees, building trust, and boosting loyalty, a well-oiled closed feedback loop is the secret weapon that elevates customer experience to new heights.

Examples 52

Examples Customer Service Social Media Loyalty 52

Lumoa

OCTOBER 31, 2018

As more industries continue to be disrupted by smaller, more agile, niche specialists who are better able to meet the needs and expectations of customers, larger, legacy businesses are at serious risk of losing relevance with their customers and potentially ceasing to exist. Never underestimate the customers expectation in CX.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

ijgolding

MAY 23, 2016

When it comes to Customer Experience Measurement, the number – an NPS score for example (which some may see as either the carrot or the stick) – is not the sole reason for measuring. The post Customer Experience Measurement – Why it is Vitally Important BUT Badly Done! You can read my column here!

Measurement 148

Measurement Customer Experience Customer Journeys Customers 148

Lumoa

MARCH 10, 2022

Share positive reviews on your website and social Similar to the above point, sharing positive reviews on your website and social media is a great way to amplify your customers’ voices and make them feel appreciated.  Survey results have shown that consumers read an average of 10 reviews before deciding they can trust a business.

Feedback 221

Feedback Marketing Social Media Effort Score 221

ijgolding

APRIL 4, 2016

What are some outdated ideas or methods you’ve come across as they relate to customer experience? Confusion between Customer Service, Customer Experience and Customer Centricity – they are not the same thing! The examples are very often all too few and obvious! There are a number!!

Data 120

Data Customer Experience Effort Score Measurement 120

ChurnZero

JULY 2, 2020

The challenges to becoming a customer-centric company are not easy to overcome alone. It takes a village to raise a customer-centric company. Your entire organization must invest in rallying around the customer. Q: How do you know if you’re successfully putting the customer at the center of your organization?

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Effort Score Sports 98

SurveyGizmo

NOVEMBER 18, 2020

In the example below, an email is sent to a specific group of people when the NPS is a 7 or higher. . We look to make sure that the voice of the customer is heard and we take action on that feedback. For example, we might get a perfect NPS score, though the customer mentioned they would like a feature that we don’t have.

Feedback 92

Feedback NPS Survey Customer Centricity 92

Kayako

NOVEMBER 21, 2018

The brands mentioned above aren’t just shaping the customer service experience for their customers. They’re turning excellent customer care into an expectation for all businesses. For example, companies like Zappos and Amazon have made hassle-free returns and fast shipping two of the most influential factors for online shoppers.

Culture 120

Culture Banking How To Customer Service 120

Lumoa

NOVEMBER 29, 2021

Most organizations, that receive large amounts of customer feedback data, can buy text analytics solutions that help in making sense of the data and transform the chaotic customer voice data into structured info. And yet still, acting on the customer feedback is hard.

ROI 243

ROI Customer Experience NPS Financial 243

CX Journey

MAY 3, 2016

Volunteering for event planning committees, mentoring fellow members, or participating in the community forum are only a few examples of how members can drive member engagement and overall association success. The voice of the member is heard and incorporated into all we do. this impact the customer and his experience?

Customer Experience 80

Customer Experience Customer Experience Professionals ROI Metrics 80

Verint

SEPTEMBER 21, 2017

“Customer experience is moving into the back office’s purview. Next-generation back offices balance customer centricity with operational efficiency,” states Minkara. The challenge is to build customer centricity while still balancing operational efficiencies. The example Minkara gave was the recent hurricanes.

Customer Centricity 37

Customer Centricity Insurance Contact Center Groups 37

Zeisler Consulting

FEBRUARY 25, 2021

While he did do what we needed as the Customers, voicing it the way he did was inappropriate. As I’ve written before , trust is vital to the proper working of a good Customer-centric organization. That trust flows on to Customers as well. It’s also a fail for the waiter.

Policies 72

Policies Customer Centricity Culture Leadership 72

Gainsight

MARCH 15, 2022

Sometimes finding out if they’re walking the talk is as easy as asking a leader what their definition of a customer-centric company is and getting them to provide real-world examples of what they’ve done that makes them customer-centric. The Volume of the Customer Voice.

Customer Success 59

Customer Success Company Chief Customer Officer How To 59

Verint

AUGUST 21, 2017

In fact, if I had to select a single characteristic of a truly customer-centric company, this would be it. They have senior executives who not only advocate for customers occasionally, but also weave the voices of customers and employees into their decision-making process.

Customer Centricity 60

Customer Centricity Culture Voice of Customer Customers 60