Lumoa

JANUARY 31, 2023

Voice of the customer: where to start? Define Roles Set targets Collect customer feedback Analyze the feedback Act on the feedback Close the loop with the customers Enhance customer-centric culture Recommended reading on Customer experience Why do you need Customer Experience Management?

Customer Experience 414

Customer Experience How To NPS Touchpoint 414

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Customer-Centricity Customer centricity refers to customer-oriented culture in the company.

Net Promoter Score 417

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 417

Lumoa

FEBRUARY 6, 2018

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Zeisler Consulting

AUGUST 19, 2020

I introduced the component parts here , expounded on aligning your CX strategy here , delved into the Voice of the Customer here , and showed how to put it into action with your Process Engineering program here. Now it’s on to building and supporting a Customer-centric culture. How do you build a Customer-centric culture?

Customer Centricity 93

Customer Centricity Culture Contact Center Customers 93

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

GetFeedback

MAY 9, 2019

Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage. And your programs and processes should reinforce customer connectedness.

Customer Experience 337

Customer Experience Customer Journeys Effort Score Metrics 337

CX Journey

APRIL 3, 2019

Image courtesy of Pixabay If you don't know by now, customer understanding is the cornerstone of customer-centricity. Customer-centricity means putting the customer at the center; customer understanding is how you'll achieve that. What is customer-centricity? How will it make her feel?

Customer Centricity 80

Customer Centricity Exercises Customers Culture 80

CX Journey

OCTOBER 25, 2016

Image courtesy of reynermedia Trying to ensure the customer gets the attention she deserves within your company? Striving to make yours a customer-centric company? How does the customer become the center of attention for your organization? What tools should you have in your customer-centric toolbox?

Tools 80

Tools Customer Journeys Customer Centricity Touchpoint 80

GetFeedback

MAY 24, 2019

When companies adopt NPS as a key metric, it inspires business growth, customer-centricity, and cross-functional alignment as different departments unite under the banner of decreasing detractors and increasing promoters. The next step is to mine the data to learn from customers, follow up with them, and make improvements.

Net Promoter Score 236

Net Promoter Score NPS Effort Score Metrics 236

CloudCherry

JANUARY 21, 2020

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” Some CX solutions provide tools to help you with this activity.

Effort Score 195

Effort Score Feedback Net Promoter Score Survey 195

ShepHyken

MAY 29, 2020

She shares tips on how to create an effective customer-centric company culture. There’s a lot of talk about customer-centricity and customer-centric organizations, but what does that really mean? If your business is customer-centric, those things are the least of your worries. Leadership.

Customer Centricity 66

Customer Centricity Culture Customer Journeys Leadership 66

Retently

MARCH 11, 2025

Thats because a great customer experience reduces churn, increases repeat purchases, and turns customers into free brand ambassadors. In the next sections, well dive into what a CX Manager actually does day-to-day, how they work across different teams, and the tools they use to make sure customers stay happy (and keep spending).

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

CX Journey

JUNE 22, 2017

In Part 1 of this two-part series, I left off with Step 3: Outline the Customer Lifecycle. In today's post, I'll pick up with the next step, mapping the customer journey, an important tool that helps put the customer front and center. I'm a fan of having a chair for the customer in all key decision-making meetings.

Customer Journeys 146

Customer Journeys Customer Centricity Communication Social Media 146

GetFeedback

JANUARY 19, 2020

The brand invites the customer to complete a survey after a touchpoint, at the end of a completed experience, or periodically to assess the overall relationships. They can range just a single yes/no question to elaborate market research tools. Surveys are highly versatile. Effective deployment of surveys by touchpoint.

Customer Journeys 365

Customer Journeys Touchpoint Survey Measurement 365

Lumoa

NOVEMBER 7, 2022

They’d organize surveys and listen to customers and then try to share these insights with other teams. But now, more organizations are realizing how essential customer insights are to developing a customer-centric business. This is great news for teams that are looking to dig deeper into their Voice of Customer data.

Trends 195

Trends Customer Experience Competitive Advantage Feedback 195

CloudCherry

JANUARY 22, 2020

As with any business solution, it’s not uncommon for companies to feel trapped by their voice of the customer (VoC) vendor once they’ve already implemented VoC tools and attempted to put them into practice. But voice of the customer data can also come in real-time. Develop objectives for improvement.

How To 243

How To Social Media Analysis Feedback 243

Thematic

APRIL 1, 2025

Clear objectives keep your efforts customer-centric and business-focused. They ensure you're gathering and analyzing customer data with purpose—whether it's to inform product improvements or to refine marketing strategies. This cheat-sheet will help everyone understand different customer voices.

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

ijgolding

JANUARY 17, 2017

In my exclusive column for CustomerThink in October 2016, I shared my ‘top tips’ for creating the right culture to enable an organisation to become genuinely customer centric. In my last column of 2016, I explored tip number 2 – how to embed a Customer Experience Framework. Key Questions, Tools, and Competencies.

Customer Experience 168

Customer Experience How To Customer Centricity Tips 168

DCX

JULY 30, 2024

Think about it: What could you achieve if your whole team caught your customer-centric fire? Your customers are counting on you. A CX Leader's Guide to Organizational Buy-In As a CX leader, you know that customer centricity is the cornerstone of business success in today's market. Don't let your passion fizzle out.

Customer Centricity 52

Customer Centricity Customer Journeys Case Study Customer Satisfaction 52

InMoment XI

SEPTEMBER 5, 2024

With these statistics in mind, it is clear that delivering consistent, memorable experiences is a must for any organization looking to build and sustain a loyal customer base. The only way to do this is by listening to what your customers are saying, which is referred to as the Voice of the Customer.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

Alida

JULY 16, 2018

S haped through a national campaign “ What matters to you, matters to us” to understand what Australians expected of Australia Post, Australia Post created four resounding customer commitments, which can be found in every post office and part of the business: Seamless customer experiences, especially the parcel delivery experience (92% people care).

Chief Customer Officer 100

Chief Customer Officer Banking Customer Centricity Customer Voice 100

inQuba

OCTOBER 17, 2018

For Rob Lewis, vice president of Beaurepaires, a network of 230 Australian tyre retail outlets owned by Goodyear, the idea of customer centricity was something the company desired, but didn’t really know how to go about implementing. The post Beaurepaires and inQuba: Embracing Customer Centricity appeared first on inQuba.

Customer Centricity 45

Customer Centricity Net Promoter Score Retail NPS 45

Lumoa

NOVEMBER 29, 2021

Is it possible to determine the ROI of customer experience, if so, how do you do that? In this article, we explain the relationship between revenue growth and customer experience. In addition, we share tools that will help you calculate the ROI of your own customer experience projects. To do this, build hypotheses.

ROI 243

ROI Customer Experience NPS Financial 243

Lumoa

MARCH 10, 2022

Share positive reviews on your website and social Similar to the above point, sharing positive reviews on your website and social media is a great way to amplify your customers’ voices and make them feel appreciated.  Don’t make the mistake of sitting on a gold mine of customer feedback and never doing anything with it.

Feedback 221

Feedback Marketing Social Media Effort Score 221

Lumoa

OCTOBER 31, 2018

Never underestimate the customers expectation in CX. Once the customer had a positive CX, it will set a new benchmark. It will also be thrilling to see how UX, customer centricity and empathy will be connected to the field of AI. Also, companies really need to transform their structures to reflect customer centricity.

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Thematic

OCTOBER 30, 2024

Tracking and examining customer conversations over multiple channels takes time and effort – which is why many top-tier brands and leading organizations are turning to AI-driven voice of customer (VoC) tools to extract insights from customer feedback at scale. What is voice of the customer?

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

ijgolding

SEPTEMBER 29, 2016

There are many ways to collect verbatim feedback from our customers, each one potentially gold dust. More on Customer Centricity at www.icustomer.co.uk. The post Why Have We Stopped Listening to Our Customers? Stephen is also a Fellow of the Institute of Consulting. Stephen Hewett. Director, iCustomer Limited.

Effort Score 120

Effort Score NPS Analysis Course 120

ijgolding

APRIL 4, 2016

Using tools and methodologies to improve the ability of a business to meet and exceed customer expectation just made so much sense to me. What are some outdated ideas or methods you’ve come across as they relate to customer experience? Apart from it being in my genes…. I took a role as a Six Sigma Black Belt….

Data 120

Data Customer Experience Effort Score Measurement 120

Zeisler Consulting

AUGUST 10, 2020

One common factor of successful programs, however, is that, much as with the offerings of your organization themselves, you meet your Customers where they are: Different segments require different vehicles for VoC; and even within those segments, different points along the journey require different methods of determining the Customers’ voices.

Culture 93

Culture Customer Centricity Exercises Strategy 93

ChurnZero

DECEMBER 15, 2020

It does amazing things for our customers. . We have found the segments and plays to be one of the most impactful tools for our team. We have three different tiered teams broken out by the size of the customer. Another tool we’ve found particularly beneficial has been the in-app messaging capabilities.

Customer Success 98

Customer Success Customers Metrics B2B 98

Michelli Experience

MAY 15, 2018

If you are going to take the time to inventory your contact points with the customer, invest the extra time needed to look at that map from the customer’s side of the interaction. In other words, say “No” to touchpoint maps and “Yes” to customer journey maps.

Customer Experience 138

Customer Experience Customer Journeys Touchpoint Employee Engagement 138

CX Journey

MARCH 8, 2017

Sadly, this is a concept that voice of the customer and customer experience professionals are quite familiar with. When these professionals continue using the same tools and the same processes over and over again, yet find they're not making any progress, well, that's customer experience insanity.

Analysis 145

Analysis Analytics Customer Experience Professionals Tools 145

Experience Investigators by 360Connext

MAY 15, 2024

Jignesh Shah - VP of Products & GTM leader @ Blackhawk | LinkedIn Build Your CX Foundation as an Organization Suraj “SUV” Venkitachalam , Senior Director, Customer Voice Strategy and Execution at Cisco, attributes his team’s CX success to the alignment they’ve driven in the organization. I’ve been with Cisco for 2.5

Customer Journeys 143

Customer Journeys Strategy Customer Experience Culture 143

CX Journey

SEPTEMBER 8, 2016

Components of a Voice of Employee Program Companies listen to customers to understand them and their experience, but at the root of the customer experience is the employee experience. If employees aren't happy, engaged, and equipped with the right tools and resources to do their jobs, then the customer suffers.

Customer Experience 80

Customer Experience Customer Journeys Employee Experience Culture 80

Thematic

JUNE 17, 2024

In a recent LinkedIn Live chat hosted by Thematic, CX experts Paul Stevenson, a recognized CX leader with a proven track record in digital transformation and customer-centric strategies, and Rick Denton, a profit navigator specializing in helping companies unlock business value through CX process optimization, tackled this very question.

ROI 62

ROI Multi-Channel Analysis Customer Centricity 62