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CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.
Feedback and complaint management tools are essential for promptly addressing customer issues. Companies like Zendesk, Freshdesk, and ServiceNow use these tools to monitor customer sentiment and resolve problems quickly, thereby improving satisfaction and loyalty.
Let’s take a look at what separates customer service and customer experience, as well as their similarities, including proven strategies to drive customerloyalty by intentionally balancing both areas. Those are perfect areas for CX leaders to prioritize, which will eliminate potential problems for customers.
Research from Deloitte and Touche found that customer-centric companies were 60% more profitable than companies that weren’t focused on the customer. The most chosen answer, with 58% of respondents agreeing to it, was to be customer-centric. This brings us to hiring – something customer-centric brands are good at.
Once you’ve done this exercise, you’ll know that everyone knows what they are working toward. Getting new customers is much easier when everyone is sending the same message and delivering a consistent customer experience. Leave nothing to chance. Your business success depends on it.
Your role as a CX leader is to pioneer a culture that places the customer at the heart of every decision, turning transactions into moments of delight that build unwavering loyalty. Craft a narrative where every customer feels valued, heard, and truly understood. Empowerment lies at the core of your leadership.
If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. And this is about more than just customer service. That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition.
Feedback and Complaint Management Tools : Essential for promptly addressing customer issues. Companies like Help Scout, Zoho Desk, and HappyFox use these tools to monitor customer sentiment and resolve problems quickly, thereby improving satisfaction and loyalty. Customer Surveys : Fundamental for gathering direct feedback.
The Heartbeat of a Customer-Centric Organization – Part 1 I’ve split this article on leadership into two parts because, you know, attention spans these days are pretty short! It is clear that the customer is king, right? Companies are realizing the importance of leadership styles that focus on the customer.
Part of that is just the nature of the business, with primary use cases revolving around KPIs weighed down by negative connotationsmetrics like problem resolution rates, customer effort scores, and churn. In that light, goal-setting often becomes an exercise in mitigation: reducing call volumes, minimizing customer effort, and curbing churn.
An intentional, proactive customer experience (CX) has unmatched power for attracting new customers and earning their lifelong loyalty. To really deliver for your customers and your organizational goals and achieve scalable growth by operationalizing CX you need a calculated CX strategy.
But the big picture goal is why there is so much buzz around customer journey maps now: Customer journey mapping can move you towards more conversions, greater customerloyalty , and improved customer experience from end to end (or from end to forever, if you are subscription-based and there’s no bottom to your sales funnel).
It could be loyalty points, a discount, or just extra effort in solving a problem. You’re making customers feel valued, and that’s huge. Reward them : Offer small incentives—a discount, loyalty points—something that says, “We appreciate you.” Make customers feel respected and supported.
Organizations are realizing that a customer-centric culture is key to driving growth and profitability. You can understand that you need to eat healthier and exercise more to live a healthy life. Many leaders claim being customer-centric is a priority. What’s the difference?
Whatever method you use for segmenting and choosing your target customers, the results of your exercise of customer grouping needs to meet the following five conditions, known collectively as the MIDAS touch. Or it may mean running a whole new segmentation exercise. Let us help you catalyse your customer-centricity.
High FCR indicates effective problem-solving during the first attempt, as it reduces repeat calls for customers. The training could include educational resources and role-playing exercises. Leveraging self-service channels can also help address customer concerns without multiple calls.
Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? If your goal is to be more customer-centric during the onboarding process, then it helps to consider what actions you will take to achieve that.
You might have a hard time believing, but the most effective solution is building a customercentric organization. . But what is customercentricity ? Maybe a couple of customer surveys. For decades, companies of all sizes across the globe have been working on their customercentric business strategy.
…And that leads to loyalty and increased referrals… …And referrals lead to faster sales cycles and higher spending… …And that leads to a better bottom line… …And that bottom line means better business outcomes for both the organization and the employee. . Did CSAT get better ? What made that happen?
The ideas behind this discovery later became my second book, Revolutionize Your Customer Experience. I developed for the book my Native to Natural model, which measures how customer-centric a company culture is. It starts with Naïve, which are the least customer-focused companies and are unaware of it.
Quid pro quo, these are times when your team most earn trust and loyalty. Think about creating new long-term relationships to collaborate with customers as the basics, with that focus on touchpoints to strengthen the relationship even when you’re not actively providing service. Don’t go into airplane mode.
Sue Duris Customer Experience and Digital Marketing Consultant. For organizations just starting out with CX, NPS is a good gauge of loyalty. All of this goes to say that NPS can contribute to a brand’s customer-centric evolution, but the metric is not a silver bullet and should be used in conjunction with other insights.
Creating a customer-centric organization requires the very same spirit, the very same drive. Sure, the organization has to be guided by the right customer experience management philosophy – the vision to create an excellent customer experience with every customer interaction.
(See below for how to run one) Role-playing, empathy mapping, or even customer shadowing helps your team see things from the customer’s perspective. These exercises don’t just teach; they build a culture of care. Action Step: Schedule a 30-minute empathy exercise for your team next week. So, what do you say?
Journey-Centric Design: Zoom Out for CX Wins Choice Isn’t the Enemy—It’s the Advantage The Tech Supercycle: Brace Yourself Why Friendly Staff Are CX Gold Mastercard’s AI Game: Faster Service, More Sales NEW from DCX: Train Every Department on Customer-Centricity: How to Make It Real for Them!
Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. But if you’ve ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems.
Think about it: What could you achieve if your whole team caught your customer-centric fire? Your customers are counting on you. A CX Leader's Guide to Organizational Buy-In As a CX leader, you know that customercentricity is the cornerstone of business success in today's market. Don't let your passion fizzle out.
This year’s most-read articles were about us —our struggles, our wins, and the moments where we dared to get real about what it means to create meaningful experiences for customers. 7-Day FREE Trial 365 Days of Accountability - Accountability Books, Journals, and Exercises I hope you find these programs useful.
By asking customers to self report their “level of effort” at each transaction, we’re able to paint a picture of higher and lower effort experiences. Sending a Customer Effort Survey. In 2010, the CEB surveyed thousands of customers and service leaders to determine the best way to predict customerloyalty.
Take Amazon, for example, I’d bet that you didn’t know that their tagline and slogan for the company is to be “earth’s most customer-centric company.” This is a testament to their seamless customer experience that has us buying more and more every year. You Aren’t Hiring Customer-Centric People.
Every interaction a customer has with you is important, and curating a great customer experience shows that you value your customer’s time and feedback, and will use it to further improve your organization. Focusing on the customer experience will significantly improve your business performance. References SuperOffice.
Customers want experiences that feel personal, considerate, and crafted with care. CX leaders who focus on human connection—whether through smart tech, distinctive spaces, or customer-focused strategies—are the ones who will shine and earn loyalty over time. Happy reading—and stay curious, DCXers! His big idea?
Join us as we look at some of the things to keep in mind as you train your agents for omnichannel customer service. Be customercentric. One of the greatest strengths of an omnichannel customer service strategy is the uniquely customer-centric focus.
Get it right, and customers embrace the technology. Get it wrong, and you’re stuck with angry customers and tarnished loyalty. The companies who get this right will win trust—and loyalty. NEW from DCX: Get Every Department Onboard with Customer-Centricity Want to build a true customer-first culture?
Source NEW from DCX: Get Every Department Onboard with Customer-Centricity Want to build a true customer-first culture? Packed with actionable strategies, this guide shows how aligning team goals with customer needs drives real, measurable success. Get executives to champion your customer-centric initiatives.
What’s behind the improved performance is what some call the “loyalty effect.” Great experiences lead to higher levels of customerloyalty which, over time, not only increases revenue growth but also reduces costs. . A trade-off exercise. That said, my purpose is not to sell you on why improving CX is important.
The answer isn’t simple because improving customer experience takes time and there is no shortcut to it. In an earlier post, I’ve written about customer-centric leadership , which is critical to improving customer experience. Moreover, it requires constant work. Again, consistency is the key here.
To drive profitability you must generate customerloyalty and orient your entire organization around that mission. Real customerloyalty is not a short-term proposition; rather, it is a long-term commitment to your products or services, company or brand. Focus on Generating CustomerLoyalty.
In my exclusive column for CustomerThink in October 2016, I shared my ‘top tips’ for creating the right culture to enable an organisation to become genuinely customercentric. In my last column of 2016, I explored tip number 2 – how to embed a Customer Experience Framework. Maturity Model.
The takeaway: By focusing on excellence in every detail, you can create a powerful Halo Effect that elevates your brand's perception, fosters loyalty, and differentiates you in a crowded market. Source NEW from DCX: Get Every Department Onboard with Customer-Centricity Want to build a true customer-first culture?
The starting point for customer-centricity is authentic care for one’s customers. When this is in place then the folks in the organisation will exercise thoughtfulness. In so doing, these folks will make it easy and enriching for customers to do business with that organisation.
In many cases, the call is the second or third step a customer had to take (more if they were transferred through IVR or other agents first), which means the interaction begins at a negative starting point, and the agent must respond accordingly. It’s vital to understand how your KPIs align with the agent profile.
This is a great logical exercise to include in any presentation around a new CX initiative — just vary it to fit your needs. Warning, acronyms ahead: Customer Satisfaction Score (CSAT): a numbered scale, often 1 to 5, that quantifies the answer to the question “How would you rate your overall satisfaction?”
If your design can tap into their intentions, you’re not just delivering a product—you’re building trust and loyalty. Source NEW from DCX: Get Every Department Onboard with Customer-Centricity Want to build a true customer-first culture? Join the global community of 1,000+ CX trailblazers!
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