eglobalis

JULY 25, 2024

Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success. While the USA leads in delivering superior customer experiences, Europe and the UK often lag behind.

Customer Experience 490

Customer Experience Customer Centricity Innovation Culture 490

C3Centricity

JUNE 8, 2020

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. Despite many books touting the need for our customers to “Love” our brands, in reality, I’m not sure that any of us want to have a deep relationship with brands. Renovation is more than Buildings.

Hospitality 307

Hospitality Customer Centricity Hotels How To 307

eglobalis

AUGUST 13, 2024

Both brands have set benchmarks in innovation, design, and customer experience (CX), often drawing comparisons. Samsung’s mobile line of business, particularly the Galaxy series, has established itself as a leader in the global smartphone market, known for innovation and cutting-edge technology. Apple Apple Inc.,

e-support 509

e-support Innovation Customer Centricity Loyalty 509

ECXO

MARCH 6, 2025

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339

B2B Customer Journeys How To Effort Score 339

eglobalis

APRIL 6, 2025

It must transcend product features to incorporate dimensions like risk mitigation, long-term partnerships, innovation, and tailored support. Value for the Customer and the Exchange of Value At the heart of B2B marketing lies a fundamental question: What is our value proposition to the customer?

Contact Center 271

Contact Center B2B Competitive Advantage Self Service 271

C3Centricity

JUNE 25, 2020

We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic. Now more than ever, businesses need to put their customers clearly at the heart of their organisation. But I know that many struggle, even in more normal times, to be customer centric.

Customer Centricity 262

Customer Centricity Competitive Advantage Trends Brands 262

C3Centricity

NOVEMBER 26, 2024

It’s a transformational shift essential to gaining a lasting competitive edge in today’s market. In this article, we’ll explore why Radical Consumer Centricity matters, how leading companies achieve a consumer-led structure, and why adaptable frameworks, such as C3Centricity’s QC2™ process, are crucial to effectively guiding this journey.

Competitive Advantage 290

Competitive Advantage Consumers Banking Loyalty 290

C3Centricity

JANUARY 13, 2021

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world over. 7 Reasons for Failure When Adopting a Customer First Strategy. How to Improve Customer Centricity in Hospitality.

Customer Centricity 279

Customer Centricity Hospitality Customer Journeys Strategy 279

ECXO

NOVEMBER 26, 2024

These are the people who can seemingly do it all—close deals, resolve customer issues, inspire their team, innovate on the fly, and still have time to meet impossible deadlines. Stagnation in Innovation When you rely on unicorns to innovate and problem-solve, other employees may not feel empowered to contribute their ideas.

Self Service 334

Self Service Culture Training Analytics 334

ECXO

MARCH 5, 2024

Revolutionize Your Business with Customer-centric Solutions using Design Thinking As we sail through the digital age, organizations worldwide are riding the wave of digital transformation to enhance customer experience. Happy customers are more likely to be loyal customers, leading to increased customer retention.

Customer Centricity 294

Customer Centricity Competitive Advantage Innovation Customer Journeys 294

eglobalis

JUNE 27, 2024

IKEA’s vision of creating a better everyday life is reflected in their commitment to sustainability, affordability, and innovative design. Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values. Training programs and employee enablement strategies are crucial.

Strategy 455

Strategy Customer Experience Net Promoter Score Customer Centricity 455

InMoment XI

DECEMBER 9, 2024

AI: Hype, Hallucinations, and Human Oversight Generative AI stole the spotlight in 2024, offering revolutionary possibilitiesfrom personalized marketing to automated support. Packed with useful insights, its your roadmap to a smarter, balanced, and customer-centric approach to AI. Yet, the reality is more nuanced.

Trends 195

Trends Self Service Roadmap Customer Centricity 195

eglobalis

OCTOBER 9, 2024

When customers provide feedback, especially in the B2B space, the temptation is often to take their requests at face value and immediately begin development. After all, customer-centric businesses thrive on understanding and addressing their customers’ needs. Will it open new market opportunities?

Feedback 513

Feedback ROI Innovation B2B 513

C3Centricity

JANUARY 17, 2022

This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. QUESTION: Are you going to upgrade your marketing this year to meet this lofty challenge? #2. It really is as simple as that.

Marketing 367

Marketing Comparison Innovation Strategy 367

eglobalis

OCTOBER 1, 2024

Introduction: The Need for a Non-Siloed Organization Silos within an organization have long been a barrier to innovation, efficiency, and customer satisfaction. For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities.

Customer Journeys 446

Customer Journeys Culture Leadership Effort Score 446

ECXO

JULY 30, 2024

The Heartbeat of a Customer-Centric Organization – Part 2 In the first part of this article, we talked about Servant Leadership, its core principles, and the positive impact it can have on the organization. If you haven’t seen it, you can check it out here ( The Heartbeat of a Customer-Centric Organization – Part 1 ).

Customer Centricity 207

Customer Centricity Leadership Customer Satisfaction Culture 207

ECXO

DECEMBER 25, 2024

In the sometimes lunatic world of business, companies often find themselves walking a tightrope between the relentless pursuit of growth and the need to create outstanding customer experiences. But meeting these expectations effectively requires companies to truly listen to their customersa fundamental pillar of excellent customer experience.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

C3Centricity

DECEMBER 10, 2024

Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1. The campaigns 7% sales increase demonstrates the power of personalisation in driving purchases.

Trends 270

Trends Consumers Strategy Case Study 270

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Customer Centricity.

Customer Centricity 179

Customer Centricity Brands Advertising Consumers 179

eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. Metrics such as NPS, CSAT, CES, ACSI, and double-blind benchmark scores are most valuable when integrated into broader customer experience strategies.

NPS 456

NPS Feedback Net Promoter Score B2C 456

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours. CUSTOMER FIRST EXAMPLES.

Marketing 227

Marketing Technology Customer Centricity Conference 227

ECXO

JULY 29, 2024

Coca-Cola’s vision of refreshing the world and inspiring moments of optimism is reflected in their commitment to sustainability and innovation. Aligning the Organization’s Culture An organization’s culture should support and promote customer-centric values. Training programs and employee enablement strategies are crucial.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

TechSee

NOVEMBER 27, 2024

By focusing on efficient service interactions, nurturing a customer-centric culture, and leveraging technology, we’ll outline how enterprises not only create a seamless and delightful customer experience but also drive business growth. Train employees to anticipate and meet customer needs proactively.

Customer Experience 124

Customer Experience Customer Centricity Net Promoter Score Culture 124

ECXO

JUNE 23, 2024

Ensuring customers are thriving, it directly contributes to reducing churn rates and increasing lifetime value. It also provides invaluable insights into customer behavior and feedback, which can inform product development, marketing strategies, and overall business decisions. It should be a company-wide culture.

Customer Centricity 358

Customer Centricity Culture Customer Journeys Customer Satisfaction 358

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? A lot of times there’ll be [a need for] an innovation project but it can’t find a home.”. It depends?

Handbook 275

Handbook Marketing ROI Social Media 275

C3Centricity

APRIL 17, 2018

He spoke about the differences between customer focus and customer centricity and the often times confusion between the two terms. That is why I tend to speak about customer first rather than customer centricity these days. What a Customer First Strategy is not. ” I don’t agree!

Strategy 296

Strategy Customer Centricity Innovation Airlines 296

ECXO

OCTOBER 7, 2024

As the architect of experiences that go beyond the transactional, you have the ability to decode customer needs and desires, turning them into actionable insights that propel your organization forward. Innovation is your constant companion in this exhilarating journey. Empowerment lies at the core of your leadership.

Customer Experience 373

Customer Experience Customer Journeys Exercises Customer Centricity 373

C3Centricity

DECEMBER 20, 2021

Technology is often seen by marketing as a disruptor of business as usual, but it isn’t. It’s the customer, especially in industries that are not customer-centric. I had already been speaking about the need for businesses to prepare for the dramatic change that was coming thanks to technological innovation.

Technology 354

Technology Strategy Customer Centricity Hotels 354

C3Centricity

OCTOBER 7, 2020

Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. So how can we improve customers’ trust in what we offer?

Marketing 288

Marketing NPS Net Promoter Score Effort Score 288

Experience Investigators by 360Connext

APRIL 7, 2020

It’s probably safe to say that few of our organizations, no matter how well-meaning, eased perfectly into these new routines of working from home and distancing ourselves physically from our workplaces, our colleagues, our teams and our customers. There is a myth that customer-centric cultures happen by intuition and a little magic.

Customer Centricity 178

Customer Centricity Culture Customer Journeys Customers 178

C3Centricity

OCTOBER 1, 2019

The offers of constant innovation and novelty have made us all more impatient and critical. And customer satisfaction is becoming insufficient to drive growth alone. I hope they inspire you to do the same and to aspire to exceed customer satisfaction whenever and wherever you can. Companies need to deliver more, a lot more!

Customer Satisfaction 245

Customer Satisfaction Hotels Marketing Customer Centricity 245

ECXO

JULY 23, 2024

The Heartbeat of a Customer-Centric Organization – Part 1 I’ve split this article on leadership into two parts because, you know, attention spans these days are pretty short! It is clear that the customer is king, right? Companies are realizing the importance of leadership styles that focus on the customer.

Customer Centricity 156

Customer Centricity Leadership Exceptional Customer Service Culture 156

eglobalis

MARCH 30, 2025

The goal: a comprehensive analysis of whether these innovations can truly supplant old-school surveys, and what that means for the future of customer experience management. The benefit of integration is also organizational: it breaks silos between departments handling customer data. What is clear is that the balance has shifted.

Survey 317

Survey Banking NPS Effort Score 317

C3Centricity

JULY 23, 2024

While many companies recognise the importance of its leverage for marketing purposes, an often overlooked aspect holds immense potential: the comprehensive and superior use of customer-centric data. Transforming Marketing with Superior Data Utilization The power of superior data use cannot be overstated for marketing heads.

Data 293

Data Customer Centricity Analysis Study 293

eglobalis

DECEMBER 4, 2024

While AI will undoubtedly enhance certain aspects of CX, this view oversimplifies the multifaceted nature of customer expectations and underestimates the continuous adaptation required to meet evolving demands in global markets. Example: Microsoft relies on its customer success teams to gather feedback on its Azure platform.

B2B 419

B2B Culture Government Innovation 419

C3Centricity

JANUARY 4, 2021

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog and this year is no exception, despite covid’s extraordinary impact on businesses the world over. Is it Time to Do Away with Market Research Departments? Yes, if it is the traditional market research department.

Customer Centricity 156

Customer Centricity Hospitality Customers Customer Satisfaction 156