ECXO

MAY 11, 2023

Everything they do is built around their customers. In other words, they are truly customer-centric. Businesses with a customer focus are relentless in finding new ways to create value. ’ And being able to organise around your customers pays. They know that CX maturity is not an end game.

Customer Centricity 156

Customer Centricity Customer Journeys Self Service Culture 156

ECXO

FEBRUARY 3, 2025

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. In this article, well explore the differences between reactive and proactive sales, show how bad sales experiences drive customers away, and give concrete steps to build a process that creates loyal, happy customers.

Sales 259

Sales Customer Experience e-support Examples 259

InMoment XI

AUGUST 17, 2023

Leverage customer data and analytics to understand their preferences, purchase history, and behaviour. Seamless Omnichannel Experience: Ensure a seamless experience across all customer touchpoints, whether online or offline.

Net Promoter Score 370

Net Promoter Score Self Service Effort Score NPS 370

InMoment XI

NOVEMBER 22, 2024

The right tool should pull and organize customer data from every relevant channel to provide accurate insights. InMoment ensures a complete view of user sentiment across all touchpoints in their journey, delivering an omnichannel customer experience.

Tools 195

Tools Feedback Effort Score Net Promoter Score 195

Retently

MARCH 11, 2025

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. Step 1: Evaluating Customer Support Tools Not all customer support tools are created equal.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

ShepHyken

DECEMBER 4, 2020

No matter your industry, you need to pivot to one extent or another in order to meet your customers where they are. Without a well-defined customer experience strategy and roadmap, you risk investing in the wrong technology and designing the wrong experiences. What is a Customer Experience Roadmap? They deserve it.

Roadmap 113

Roadmap Customer Experience Airlines How To 113

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

InMoment XI

MAY 3, 2024

Companies that prioritise understanding and meeting customer needs stand poised to thrive in a constantly changing marketplace. Foot Locker stands out as a beacon of innovation and customer-centricity. In this blog, we dive into the details of how Foot Locker is revolutionising retail through its CX initiatives.

Retail 195

Retail Return on Investment ROI Analysis 195

Retently

OCTOBER 23, 2024

While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way. They reveal pain points, areas for improvement, and opportunities to delight customers – whether it’s right after a purchase or a few weeks into product usage.

Ecommerce 109

Ecommerce Survey Retail NPS 109

Horizon CX

APRIL 1, 2024

These characteristics may include: Customer-centric culture: The organization has a culture that is obsessed with the customer and focused on meeting their needs. Customer journey mapping: The organization has a deep understanding of the customer journey and the touchpoints at which customers interact with the brand.

Customer Journeys 130

Customer Journeys Touchpoint Customer Centricity Competitive Advantage 130

Retently

JULY 8, 2024

This allows for comprehensive reports to stakeholders, influencing strategic decisions such as the company’s roadmap. This delay can prevent you from addressing problems promptly, which might lead to increased customer dissatisfaction. Lower Engagement With less frequent touchpoints, you might have lower engagement with your customers.

Touchpoint 78

Touchpoint NPS Survey Strategy 78

ECXO

APRIL 26, 2023

The partnership is critical to creating a seamless and consistent customer and employee experience across all touchpoints. High levels of customer satisfaction, loyalty and advocacy are built on well-designed user experiences; products and services that customers want and need. The reason? But, there are common practices.

Chief Customer Officer 156

Chief Customer Officer Net Promoter Score Competitive Advantage ROI 156

Thematic

APRIL 1, 2025

Clear objectives keep your efforts customer-centric and business-focused. They ensure you're gathering and analyzing customer data with purpose—whether it's to inform product improvements or to refine marketing strategies. A typical customer journey looks like this: Under each phase, list touchpoints (e.g.,

Customer Insights 62

Customer Insights Customer Journeys Strategy Social Media 62

InMoment XI

OCTOBER 24, 2023

In the era of customer-centricity, contact center analytics stands as a beacon, guiding businesses and contact centers toward informed, data-driven decisions. This article delves deep into the intricacies of contact center analytics, showcasing how they can be the linchpin in enhancing customer experience and driving business growth.

Contact Center 195

Contact Center Analytics Multi-Channel Effort Score 195

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 150

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 150

InMoment XI

OCTOBER 9, 2024

Why is Collecting Customer Feedback Important? Collecting customer feedback is important for businesses because it gives them a roadmap for boosting customer satisfaction and retention. Without an understanding of their customers’ needs and goals, a business might as well be walking in the dark!

Feedback 195

Feedback How To Social Media B2C 195

Thematic

FEBRUARY 24, 2025

Businesses need to collect, analyze, and apply customer feedback effectively. Analyze customer interactions across multiple touchpoints. Personalize experiences and address customer pain points. Analyze Customer Interactions Across Multiple Touchpoints Customers today engage with businesses across multiple channels.

Strategy 62

Strategy Customer Experience Social Media Handbook 62

Thematic

MARCH 20, 2025

” Despite this, many businesses struggle to retain customers because they lack a structured approach to understanding their needs. In fact, 70% of consumers notice a clear gap between companies that use AI effectively in customer service and those that don’t. Enhance marketing effectiveness with data-driven messaging.

Customer Insights 62

Customer Insights Net Promoter Score Analysis Effort Score 62

Thematic

MARCH 30, 2025

It also helps everyone understand the customer journey from start to finish, improving the customer experience across all touchpoints. How to Collaborate on Feedback How to collaborate on feedback: Create a shared channel: Use a collaborative tool (like Slack or a project board) dedicated to customer feedback.

Feedback 62

Feedback Effort Score Analysis Customer Centricity 62

Lumoa

JANUARY 19, 2023

Whether your company is using the Balanced Scorecard , OKRs (Objectives and Key Results), SMART , or simple KPIs , this will help you align the work of your future customer experience department to goals everyone in the company cares about. And it will make it easier to build strong relationships and a strong culture of customer centricity.

Customer Experience 221

Customer Experience Net Promoter Score How To Customer Journeys 221

GetFeedback

JANUARY 27, 2020

While these vary from company to company, there are five typical areas where VoC programs face challenges along the way: Culture: Companies that are not customer-centric, or don’t put the customer first, are often reluctant to invest in VoC programs. Any VoC program will face challenges along the way. Let’s take an example.

How To 221

How To Customer Journeys Feedback Survey 221

InMoment XI

OCTOBER 10, 2023

This article delves deep into the world of customer service metrics, offering insights and actionable takeaways. The Importance of Measuring Customer Service Metrics Customer service metrics are the backbone of any successful customer-centric strategy.

Metrics 195

Metrics Net Promoter Score Customer Service Effort Score 195

InMoment XI

DECEMBER 7, 2023

Organizations must learn how to measure, manage, and act on customer experience KPIs and metrics so that they can deliver experiences that lead to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. NPS is a great place to start when you’re looking to measure customer experience.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

DCX

JULY 30, 2024

Think about it: What could you achieve if your whole team caught your customer-centric fire? Your customers are counting on you. A CX Leader's Guide to Organizational Buy-In As a CX leader, you know that customer centricity is the cornerstone of business success in today's market. Don't let your passion fizzle out.

Customer Centricity 52

Customer Centricity Customer Journeys Case Study Customer Satisfaction 52

DCX

FEBRUARY 2, 2025

Customers no longer tolerate friction, and brands that rely on old playbooks are watching their relevance slip away. Companies that anticipate needs, remove obstacles, and weave CX into every touchpoint—before the customer even realizes they need it. The real winners? You’ll get the details via email or phone.

Touchpoint 52

Touchpoint Customer Centricity Loyalty Programs Roadmap 52

ChurnZero

SEPTEMBER 25, 2020

When talking with customers, condition them to not only hear what they want to hear but to remain open and receptive to unprompted or diverging discussions steered by the customer. As for the cadence of these touchpoints, Product shouldn’t settle for having customer conversations only once or twice a year.

Customer Centricity 76

Customer Centricity Customer Success How To Roadmap 76

InMoment XI

FEBRUARY 1, 2024

By breaking down these silos, Spotlight ensures that all decisions involve a complete and accurate picture of customer data— no decisions are made in isolation. This unified view is invaluable for creating consistent and effective customer experiences across all touchpoints.

Analysis 195

Analysis Social Media Analytics Loyalty 195

DCX

DECEMBER 1, 2024

Try these: Mix digital speed with human touch (yes, it's possible) Make your physical spaces worth leaving Netflix for Turn those cold digital touchpoints into actual connections Gen Z Might Save Us All Plot twist The digital natives are getting tired of screens. Let that sink in. Stop the Madness. They're craving real-world experiences.

Fashion 52

Fashion Culture Trends Connections 52

Alida

NOVEMBER 8, 2017

She joins Vision Critical with more than 14 years’ experience in driving customer experience programs, delivering successful initiatives and aligning departmental silos around the voice of customers. You have a strong background in driving customer experience programs from leadership positions at software companies.

Chief Customer Officer 50

Chief Customer Officer Customer Centricity Strategy Leadership 50

DCX

NOVEMBER 17, 2024

A customer-first cancellation process shows you’re the kind of brand people can trust, even when they’re walking away. It’s packed with strategies to get every department—from customer service to sales, product, tech, finance, and HR—on board with customer-centric practices. That trust?

Social Media 52

Social Media Leadership Customer Centricity Tips 52

DCX

JANUARY 19, 2025

Trust them to act in the best interest of the customer and the brand. Obsess over details: From the user interface of your website to the packaging of your product, every touchpoint matters. Deliver unexpected delights: Surprise your customers with gestures that go beyond their expectations.

Travel 52

Travel Customer Centricity Culture Brands 52

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Measure the impact of customer behavior on KPIs (e.g.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

delighted

FEBRUARY 22, 2022

An organization uses one metric to evaluate the customer experience, but findings don’t always make it to the rest of the company to act on. An organization begins to collect feedback at multiple touchpoints across departments and develops cross-functional objectives to improve CX. Making progress. Expanding and scaling.

Customer Experience 91

Customer Experience Net Promoter Score Self Service Handbook 91

Totango

AUGUST 29, 2019

By understanding your customers’ goals, you can offer them training on how they can use your product to achieve their goals and keep track of their progress. . Make sure your customer success team is responsive and attentive, as customers hate having to contact a company multiple times. Analyze Usage and Research Customers.

Customer Retention 88

Customer Retention Strategy Customer Centricity Customer Journeys 88

ECXO

DECEMBER 20, 2023

Get executive buy-in, build a cross-functional team and bring data to the C-Suite and leadership teams Get senior buy-in and align stakeholders around the new CDP / personalisation roadmap. Create a stronger bat signal with intent data The sales funnel has become a complex network of tunnels as buyers criss cross touchpoints and channels.

Customer Experience 156

Customer Experience Effort Score B2B ROI 156

Retently

MARCH 10, 2022

Only one out of 26 unhappy customers will actually voice his dissatisfaction, the rest will simply churn. So, it’s up to you to be one step ahead and predict their actions, analyze customer satisfaction and make feedback an indispensable part of your product roadmap. . Create a customer-centric culture.

Self Service 147

Self Service Poor Customer Service e-support Customer Success 147

DCX

JANUARY 28, 2025

Here’s what is helpful to have on hand: Customer Feedback Data: Gather reviews, surveys, social media comments, and CSAT scores to uncover recurring themes and specific pain points. Customer Journey Map: Have a clear visualization of your customer’s journey, including touchpoints, handoffs, and potential friction areas.

Customer Journeys 52

Customer Journeys Effort Score Social Media Analysis 52