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Why Outside-In Thinking Is So Difficult

Experience Investigators by 360Connext

Because just when you think you’ve figured it out, something changes. Departments change their goals. Customers change, too, and sometimes in subtle ways. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. A new product is launched.

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Stop Hiding from Your Customers: Changing Self-Service for the Better

Bold360

The post Stop Hiding from Your Customers: Changing Self-Service for the Better appeared first on Bold360. Ready to get started? Watch the on-demand webinar with TSIA to learn how organizations should best approach self-service for maximum success.

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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. When the world is quickly changing, companies need to be able to respond to these changes in realtime, or get left behind.

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5 Easy (and Effective) Routing Rules for Omnichannel

Comm100

Recommended for you: Customer Engagement 2020: Why the Digital Journey Changes Everything and How to Keep Up. If your team specializes by product or service type, you can use routing rules to make sure that your customers are connected with agents who know the product in question front-to-back.

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The next generation: Leveraging customer success to drive value

Totango

However, a customer’s health score is constantly shifting. With the right partnerships and systems in place, digital CS can be an exceptional tool for helping enterprises improve customer engagement and scale efficiently.

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Getting Started with Location Intelligence: Personas

Gravy Analytics

One of the most powerful uses for Persona data is appending it to your customer records. By understanding the various personas of your customer base, you can instantly segment your customers into like-minded groups, design interest-based customer engagement campaigns, or inform new products and services.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

“As we move some of our solutions to the cloud and the new subscription model links our success even more closely with our customers, it’s even more important to keep customers engaged in the long run,” says Amy Bills , marketing director at Blackbaud.

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