Blake Morgan

OCTOBER 31, 2022

Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time. If Not NPS Surveys, Then What?

Customer Centricity 105

Customer Centricity Survey Net Promoter Score Effort Score 105

Customer Bliss

APRIL 27, 2018

Are some measuring customer satisfaction, some measuring customer effort scores, and some measuring NPS? Know the options available to gain customer insight in addition to customer surveys. For example, is “humanizing” research part of your effort to understand customers’ lives?

Effort Score 181

Effort Score Survey Social Media Customer Journeys 181

SurveySparrow

DECEMBER 22, 2019

With such information at your fingertips, you can easily build your product to your strengths when you know exactly what your customers want. You might be a doyen in your industry, but at no stage would be theoretical data be more important than customer insights that you get. NPS scores range anywhere between -100 and +100.

Feedback 85

Feedback Net Promoter Score Social Media NPS 85

Pointillist

JUNE 7, 2021

While organizations are measuring customer experience KPIs, they lack the means to connect these metrics to business outcomes. Almost half (41%) of companies say that they capture improvements in metrics like NPS ® or customer satisfaction, but they are challenged to translate that into revenue or costs. CJXM21 Click To Tweet.

Measurement 71

Measurement Survey Customer Journeys Management 71

Kustomer

SEPTEMBER 3, 2020

Companies that learn to listen to their customers whether from feedback through structured or unstructured channels, will be better equipped to adapt to the ever changing market. As the market and customer changes, companies change. As you get into that marketing area, a great marketing metric is NPS.

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52

Qualtrics

JULY 7, 2020

Sebastian McClintock, Director of Customer Experience from Delivery Hero shares how customer insights are driving real-time shifts to business strategy during the current pandemic and setting the company up for the “new normal.” It's no problem too, to accommodate that customer change other behavior change.

Customer Experience 26

Customer Experience Survey Customers Feedback 26