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[Infographic] 4 Pillars of CXM Value

Alida

Customer relationships are more complicated and more important than ever as businesses interact with customers across a wide variety of physical and digital touchpoints.

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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers. You may also want to recreate or update your brand personas.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion.

Report 98
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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

And brands that use advocate marketing programs to inspire and encourage their customers to create social proof for their products will be the ones that thrive. That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. .

B2B 99
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Six Near-Universal CX Problems… And Six Solutions to Overcome Them

Experience Investigators by 360Connext

Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customer changed drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out.

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Beware of Assumptions About Your Customers

Wired and Dangerous

” Never assume you know what customers value. Customers changed its character completely. . “I think if you asked your guests,” he pointedly told the front desk clerk, “I guarantee you they will tell you that the last thing they want at five in the morning rushing to catch the hotel shuttle bus is a proper farewell!”

Hotels 91
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Is Your Customer Success Team Reactive or Proactive? 

ClientSuccess

There is a difference, however, between eking out a passable customer service strategy and actually building the foundation for a long-term, scalable customer success function. Your team wasn’t prepared for a customer changing direction mid-term. Do any of the following situations sound familiar?