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How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 2) Drive Profitability – Every customer should be treated caringly and with respect.

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Why Outside-In Thinking Is So Difficult

Experience Investigators by 360Connext

Departments change their goals. Customers change, too, and sometimes in subtle ways. Loyalty one month can be challenged the next by outside influences. Their most recent customer service experience was not great. A new product is launched. Sally in billing gets a new job elsewhere.

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Customer Loyalty: Let’s Talk About 8

Daniel Group

I’ve heard this question a lot from companies who measure customer loyalty using a 1-10 rating scale. A number of popular customer loyalty measurement systems sort customers into loyalty buckets based on their answers to a 1-10 rating question, and an 8 often falls into a middle-of-the-road “ meh ” bucket.

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5 Top Customer Service Articles For the Week of March 19, 2018

ShepHyken

Infographic: What Marketers Need to Know About Changing Customer Service Expectations by Erik Wander. My Comment: Let’s start this week off with some compelling stats about our customerschanging expectations. 23% of customers say their expectations of customer service are higher than they were a year ago.

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Customer Experience and the Bottom Line

CX Journey

Having a solid customer experience strategy can result in a 22% increase in lifetime value of customers. Customer experience improvements lead to increased customer satisfaction and loyalty. A better customer experience also yields increased revenues, improved sales cycles, and increased profitability.

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Accelerating the Customer Experience post-COVID

Lumoa

Just like receiving a text message on your phone, tone allows for interpretation but being able to see facial expressions and read body language can relay a sense of competency and trust among customers.

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5 Top Customer Service Articles of the Week 3-14-2022

ShepHyken

The New Reality of Loyalty: Consumers Want Brands To Earn It by PRNewsWire. MarTech Cube) Amid ever-rising consumer expectations, supply chain disruptions, and less access to third-party data, Yotpo’s annual State of Brand Loyalty survey reveals just how hard brands have to work to earn loyalty that drives positive business outcomes.