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Businesses can pour money into elaborate advertising campaigns, but poorcustomerservice can undo all that hard work instantly. Excellent customerservice can be as good (and often better) for your brand than a well-orchestrated PR campaign: get your customers to do the talking for you!
But, since both of the videos went viral and spread like wildfire, recovering from such a huge sales loss and regaining the trust of the customers was a daunting task for Starbucks. It definitely impacted customer retention and loyalty, negatively impacting the sales and increasing the negative word-of-mouth.
Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. Their emphasis customerservice training delivers end-to-end service excellence that is driving strong loyalty, competitive differentiation and direct revenue generation.
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