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Focusing on the customer experience has clear benefits. For every dollar invested in the customer experience, expect three times that in return on investment ($3 for every $1 invested). Some industries, like financial services, saw even higher ($5) returns!
[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.
As such, the Customer success software paints a vivid picture of how each CSM is allocating their time, making the department’s work easier. The sales team in an organization is yet another team that benefits from the customer success software.
It is amazing how many organizations do not focus on how to change the behavior of their internal groups to help them understand the behavior of their external customers. Changing management is hard but critical to the success of a CS team. Ultimately, that change in behavior is what delivers your ROI.
[A] Anika: We’re in a very, very different space where, first of all, you’re having Customer Success departments report into different heads versus, when I think of Customer Success before, it was a part of Marketing and Sales, and it was an add-on. You want to be considered like a Sales or a Marketing department.
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