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Issues with the customer-experienced IT quickly become business incidents and require robust business processes and systems to ensure the experience of a potentially large number of customers is not at risk. Diane Magers CEO, CustomerExperienceProfessionals Association. Tweet this.
What to watch: How other brands in various sectors might adopt similar immersive retail concepts to enhance customer engagement and loyalty. Go deeper: Valuable takeaways for customerexperienceprofessionals: Tailor experiences to specific demographic groups.
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