Jobs-To-Be-Done: A Lens To Keep Journeys Customer-Focused
Kerry Bodine
JUNE 7, 2018
We’re often asked how the framework of customer jobs-to-be-done fits with the methodology of customer journey mapping. In other words: Ask not what your customers are doing with you. Instead, ask what your customers are trying to do, period. Your organization is the means by which your customers are achieving an end.
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