Jobs-To-Be-Done: A Lens To Keep Journeys Customer-Focused
Kerry Bodine
JUNE 7, 2018
But the quickest, most seamless package drop-off experience in the world could still leave this customer dissatisfied because that’s just her current task, not her ultimate goal. She is using the shipping company as a means to her end: Give my customers confidence that what they’ve ordered will arrive on time and unharmed.
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