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Beyond satisfactory – and beyond good – is an exceptionalcustomerservice. And, according to Nate Spears, the Chief Operations Officer and Co-Founder of ClearSource, exceptionalcustomerservice is anything you do beyond that is better than just good. In other words, it meets basic expectations.
The point is that great customerservice makes price less relevant. Three out of four people are willing to pay more for “exceptional” customerservice. And what defines “exceptional” customerservice? Maybe customers wouldn’t pay double the normal price, but what if they would?
Have you heard that 81% of buyers say that experiencing good customerservice increases their likelihood of making a repeat purchase ? Exceptionalcustomerservice is a guiding light, capturing attention amidst many options. It attracts customers to the warmth of genuine service and concern.
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