ShepHyken

SEPTEMBER 27, 2021

(Forbes) For many businesses, customer acquisition is the focus of their marketing campaigns. Yet, changes in the business landscape have Gartner reporting CMOs will move their focus to customer retention over acquisition this year. The Cx Leader’s Manual to Customer Excellence by Steven Van Belleghem.

Customer Journeys 20

Customer Journeys Customer Service Social Media eBook 20

One Millimeter Mindset

MARCH 6, 2019

How often is this customer assumption actually a true reflection of your business and workforce models? When customers need to “check in” with stakeholders throughout the organization, instead of hearing back from employees, customer trust erodes.

Sales 68

Sales Customer Confidence Touchpoint Communication 68

One Millimeter Mindset

APRIL 15, 2019

When your story is all about customer skepticism, then prospective customers do not do business with you. Because, for starters, they compare stories with your former customers. If you want to perpetuate customer skepticism, instead of customer confidence and repeat business, here are two sure-fire ways to achieve this outcome.

Customer Confidence 15

Customer Confidence Customer Retention Customers Communication 15