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Did you know that 77% of customers expect to interact with someone immediately when they contact a company during a crisis? The recent global outage affecting major service providers like Microsoft and CrowdStrike has highlighted the need for businesses to be prepared. For enterprise companies, the stakes are even higher.
I’m talking about a result that does three things: The customer’s problem, issue or question is resolved or answered. Happiness leads to confidence It’s the second point of this answer that is most important, and it is where some companies fail. It’s the confidence to enjoy doing business with the company.
Engaging with Empathy and Active Listening Once a potentially vulnerable customer is identified, the way they are approached and supported is paramount. Really getting what someone else is saying and feeling their emotions are the secret sauce to supportive interactions.
And when that “just a little above average” interaction is something that happens again and again, as in it being consistent, then the customer says, “You are amazing !”. Break down every interaction, or touch point, that you and your organization have with the customer.
Someone asked me a question: Sometimes I’m so frustrated when I call a company’s customerservice number. I try to be nice, but that doesn’t always work. What do you think if I yell at them? Here is my answer: A couple of old expressions come to mind.
Customers today will engage with your business if they feel a connection during their entire experience interacting with your company. Customers need to feel heard and know that you care about them. Online reviews are just one of the digital channels in which businesses interact with customers.
I don’t disagree, but some companies and their customers are finding other channels are just as powerful, if not even more so. They can be quicker and more convenient for a customer to interact with a company. And certain types of customers prefer to use the phone as a backup to other customerservice support channels.
There’s a similar dynamic between customer onboarding and customer support. When a customer receives an excellent onboarding experience, they come away with a plethora of product knowledge and very few questions left unanswered. As part of this process, have them interact with support and take notes on their experience.
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