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Customers irritated by being asked for feedback can undermine your CSat scores and response rates. Invasion of privacy – Again, the flood of unsolicited emails, sales calls, and spam emails have eroded many customers’ confidence in companies. NetPromoterScore (NPS).
At the end of the day, a customer’s willingness to refer your company or product speaks volumes about their satisfaction. To measure this, many businesses use a NetPromoterScore (NPS), an index ranging from -100 to 100 that indicates customer loyalty and overall satisfaction with your offering.
Myth Buster Tip: Don’t just rely on the aggregate score, but rather dive into the individual scores and identify which individuals may have a lower score (or a higher score), which could skew the overall aggregate. A High NPS Score Always Equals Retention. 3 Keys to Restoring CustomerConfidence.
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