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An Article On Customer Experience That Actually Makes Sense

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Customer-centric culture: Your company’s brand values must align with putting the customer’s needs first and fostering customer sympathy. And your programs and processes should reinforce customer connectedness. Once you’ve identified these opportunities, you take action.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

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Customer Effort Score (CES) Customer Effort Score (CES) is a customer experience metric used to measure customer effort and customer satisfaction. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.