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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. A multi-dimensional CX strategy can be much more beneficial for your brand than one-dimensional customer service. Reviewing your existing CX strategy is a good place to start.

Strategy 208
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What Is IT Infrastructure Management Services? Why Your Business Needs It

CSM Magazine

In this article, you’ll learn how advanced communication technology can improve your customer relationship management (CRM) and retention, helping you build stronger connections and achieve lasting success. What Is Customer Relationship Management (CRM)? For more details, see Salesforce language support.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

Eric’s favorite motto is “The Customer Experience is Paramount and must be the driving force to any organization.” Jim Iyoob, Chief Customer Officer at Etech Global Services. His YouTube channel is a fantastic source of inspiration about customer experience and customer centricity in a digital world.

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Journey Orchestration

Optimove

Journey Orchestration helps marketers set goals and apply relevant customer insights for audience segmentation; it also helps them manage and plan the timing and sequencing of channels for multichannel marketing campaigns and journeys. Journey orchestration is a pivotal strategy in modern marketing.

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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. Referral marketing is a strategy that encourages existing customers to refer new ones to your business.

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The Biggest Challenge for Companies: Lack of Customer Knowledge

CSM Magazine

Survey of marketing decision-makers reveals major hurdles in updating CX strategies. Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed. Over half of companies say they are unable to identify customers on their own website.

Company 52
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Accelerating the Customer Experience post-COVID

Lumoa

The changes needed will look different for every business and are bound to evolve, but as we update our customer experience strategy for this new normal, it’s important to keep the changing competitive landscape in mind. Embrace the rise of messaging apps One way might be to incorporate texting into your communication channels.