Forrester's Customer Insights

APRIL 29, 2019

There’s rarely a dull moment in the world of collegiate and professional sports. After wrapping up one of the more exciting March Madness Finals in recent memory, sports fans have not been starved for more great content: since the NCAA tournament wrapped up, American sports fans have turned their […].

Sports 36

Sports Customer Insights Analytics Customer Engagement 36

Optimove

JULY 31, 2024

Listed below are the panelists who joined Erik Holt, Optimove’s VP of Channels: Stanislav Solon , Senior CRM Growth Manager at Betfan, a Polish provider of online sports betting and esports wagering. Lydiane Andry , Senior CRM Manager at Betway, provider of innovative sports entertainment, e-sports, and other gambling products.

Customer Retention 59

Customer Retention Marketing Sports Entertainment 59

Optimove

FEBRUARY 23, 2025

AI integration and automation unlocked unprecedented capabilities: faster execution, more personalized journeys, and adaptable customer engagement strategies. Optimove Gamification: In 2024, we delivered AI-orchestrated gamification , a first to iGaming and Sports Betting operators.

Multi-Channel 52

Multi-Channel Gamification Self Service CRM 52

ClearAction

SEPTEMBER 27, 2018

Like clay on a potter’s wheel, your customer experience foundation must be well-centered or cracks will appear in what your customers see. Like clay, your culture is pliable as long as there’s a thirst for customer insights and passion for applying them.

Customer Centricity 74

Customer Centricity Sports Policies Culture 74

Lumoa

OCTOBER 31, 2018

Is customer centricity already part of the company DNA and culture? Are there efficient processes in place for analyzing customer data or communicating customer insights? Is the ecosystem of customer engagement tools and technologies integrated and seamless, or are they siloed?

Customer Experience 150

Customer Experience Customer Centricity Culture Consulting 150

Forrester's Customer Insights

JULY 7, 2021

We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and much more. Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. Yet many brands are still wondering, “What is the future of mobile?”

Sports 42

Sports Strategy Brands Customer Centricity 42

Retently

APRIL 5, 2024

Sales Opportunities: An omnichannel strategy allows retailers to engage with customers at various touchpoints, increasing the opportunities for cross-selling and upselling. In-store technology improves the shopping experience, making it more convenient, personalized, and engaging.

Retail 78

Retail Engagement Strategy Customer Experience 78

Currency Alliance

MARCH 21, 2019

Decathlon athletes must be very good at 10 sports and excel at 3-4 to win competitions – but in any one sport, they are rarely the fastest, strongest, or most agile. One study (admittedly sponsored by Blueshift, a vendor), identified a 310% increase in customer engagement in campaigns supported by AI.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

SurveySparrow

JULY 5, 2022

Results in lesser risks: While taking risks is not inherently bad when you invest in experience design, you will be able to minimize the uncertainty as a lot of the suggestions come directly from the customers. You can engage users with a variety of prototypes to test and refine concepts. Netflix’s autoplay feature.

Gamification 52

Gamification User Experience Travel Apparel 52

Qualtrics

FEBRUARY 17, 2021

have realized that customer experience analytics and direct customer feedback are the hallmarks of building effective situational intelligence. CX teams have come a long way in helping digital product teams incorporate customer research and voice of customer data into problem resolution, product planning, and design scenarios.

e-support 26

e-support Metrics Culture Customer Centricity 26

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. Many of those experiments fail, but some lead to great customer engagement.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Thunderhead

JULY 15, 2019

At Thunderhead, we’ve reduced call volumes by over 25% for one retailer by servicing customers on more effective channels, increased a sports team’s global ticket sales by 6% though better personalization and uncovered over $1m monthly revenue opportunity for a leading Telco provider.

Multi-Channel 65

Multi-Channel Touchpoint Customer Centricity Call Center 65

Martin Hill-Wilson

AUGUST 27, 2015

In the first post of this series on Customer Hubs, I explored why they solve many of the issues that operating in a digital context throws up in terms of adaptability and organisational alignment. Imagine trying to coach a sports team remotely. This is what it looks like visually. As you can see there is nothing new in the mix.

Omni-Channel 40

Omni-Channel Multi-Channel Sports Social Media 40

Kustomer

NOVEMBER 4, 2021

Data is everything in CX and without the right technology , there really isn’t a great way to gain customer insights. Jarvis explains that having a good CRM has launched his department to great success because it allows them to store and access essential customer information on a whim. Jarvis Harris: (01:04).

How To 93

How To System CRM Sports 93