Maz Iqbal

JULY 28, 2014

Communication is more than bombarding customers with sales messages across any number of channels. Personal is more than sending the customer emails and addressing her by using her name. Engagement is more than a customer opening up your email and clicking your offer.

Customer Philosophy 92

Customer Philosophy CRM Customer Centricity Customer Retention 92

Maz Iqbal

DECEMBER 22, 2014

Until this difference is recognised and acted up organisations will continue to grapple with the challenge of ‘employee engagement’ Why should I engage with you and your organisation when I do not feel myself cared for – as a unique human being? Does this difference matter? Of course it matters!

Leadership 103

Leadership Customer Philosophy Employee Engagement Loyalty 103

Maz Iqbal

JANUARY 8, 2015

If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. Why seek to convert those whose very being is not in line with the Customer philosophy?

ROI 48

ROI Employee Engagement Leadership Loyalty 48

Education Services Group

JUNE 21, 2018

If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention. Gather external research that’s relevant to your market.

Customer Journeys 53

Customer Journeys Customer Philosophy Exercises Customer Retention 53

Maz Iqbal

JANUARY 17, 2016

Looking beyond the doublespeak of customer-centricity, customer engagement, customer love to see what is truly there.

Customer Centricity 48

Customer Centricity Customer Engagement Customers Engagement 48