Customer Engagement Customer Philosophy Leadership 
Maz Iqbal
DECEMBER 22, 2014
Until this difference is recognised and acted up organisations will continue to grapple with the challenge of ‘employee engagement’ Why should I engage with you and your organisation when I do not feel myself cared for – as a unique human being? What Has This To Do With Leadership?
Maz Iqbal
JULY 28, 2014
So if you want to see your customers, really look at them. Susan Scott, Fierce Leadership. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane.
Maz Iqbal
JANUARY 8, 2015
If you are with me so far then it occurs to me that you have gotten insight into why it is that so few organisations cultivate genuine-meaningful-enduring loyalty between themselves and their customers and vice versa. Why seek to convert those whose very being is not in line with the Customer philosophy?
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