Remove Customer Engagement Remove Customer Philosophy Remove Sales
article thumbnail

Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?

Maz Iqbal

While an automated phone system may improve an organisation’s operational efficiencies, it rarely improves the customer experience. If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane.

article thumbnail

Customer Journey Mapping: It?s Not Just About the Destination

Education Services Group

If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. We would see impressive strides in customer engagement and customer retention. So take a candid assessment and follow a blueprint for getting started.

article thumbnail

What Does The Doublespeak of Customer Love Disguise?

Maz Iqbal

Looking beyond the doublespeak of customer-centricity, customer engagement, customer love to see what is truly there.