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25 Customer Engagement Trends For 2025

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Discover which level you are on and how you can move up.

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Optimove Acquires Adact to Elevate AI-Orchestrated Gamification

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With Optimove integrating Adacts technology, marketers can now create dynamic, interactive, gamified experiences that capture attention and build lasting relationshipsall while being Positionless and without reliance on technical teams. Whats Next?

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7 Best Practices for Creating Customer Loyalty in Retail

Optimove

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Read more about AI-orchestrated gamification here.

Retail 59
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Turn One-Time Holiday Fashion & Beauty Shoppers into Multi-Time Customers and Increase Customer Lifetime Value

Optimove

See the difference control groups make in this guide Download Now Why it Matters: If marketers can convert one-time fashion and beauty customers into multi-time customers, this will increase lifetime customer value. Read more about gamification in marketing. Read more about driving retention after the holidays.

Fashion 59
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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

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The Rise of In-Play Sports Betting and How to Capitalize on It

Optimove

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: In-play sports betting is transforming the industry, offering huge revenue potential. To succeed, operators must leverage real-time engagement, personalized messaging, and scalable strategies. Key takeaways: In-play betting market projected to hit $70.73

Sports 52
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12 Customer Retention Strategies to Create Loyal Shoppers

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: The holiday season is critical for retailers as it often brings a surge in sales driven by new and one-time shoppers. ” Download Now: 9 creative email tactics Download Now>> #3.