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3 Customer Engagement Trends to Watch in 2017

Calabrio

Gartner analyst Jake Sorofman states, “marketing often funds these cross-functional CX initiatives, sets the strategy, and designs the desired-state experience itself—and, in many organizations, owns and controls a growing preponderance of customer touchpoints.” Customer-centricity shines a spotlight in the contact center.

Trends 153
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What Does ‘Omnichannel Customer Engagement’ Mean?

Comm100

Its popularity comes as no surprise when you look at the stats: companies with strong omnichannel customer engagement see a 9.5% But what does ‘omnichannel customer engagement’ even mean? This provides a cohesive and seamless experience for both the customer and the agent across devices and touchpoints.

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How Retailers Can Use the Marketing Rule of 7 to Boost Customer Engagement

Optimove

How AI is Transforming CDPs Download Now >> Why it Matters: This post demonstrates how the Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships by emphasizing the importance of repeated, personalized touchpoints.

Retail 52
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3 Customer Engagement Trends to Watch in 2017

Calabrio

Gartner analyst Jake Sorofman states, “marketing often funds these cross-functional CX initiatives, sets the strategy, and designs the desired-state experience itself—and, in many organizations, owns and controls a growing preponderance of customer touchpoints.” Customer-centricity shines a spotlight in the contact center.

Trends 100
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3 Customer Engagement Trends to Watch in 2017

Calabrio

Gartner analyst Jake Sorofman states, “marketing often funds these cross-functional CX initiatives, sets the strategy, and designs the desired-state experience itself—and, in many organizations, owns and controls a growing preponderance of customer touchpoints.” Customer-centricity shines a spotlight in the contact center.

Trends 100
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Choosing My Solution: A Customer Engagement Software Checklist

Comm100

Choosing a customer engagement software solution can be daunting. By keeping this list in sight during research — or using it to ask your vendor questions during a sales pitch — you will be able to avoid hidden drawbacks and make an informed decision about which customer engagement solution is right for your company.

Software 112
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Five Overlooked Moments that may be Wrecking Your Customer Journey

Experience Investigators by 360Connext

Proactively supporting your customer’s goals (like caring for a puppy) versus selling items fulfills a need your customer has AND drives sales of those very products. Work with your content strategy to align with your customer’s overall experience, not just the specific touchpoint or transaction. .