This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Embrace Organizational Self-Discovery Understanding a company’s unique identity is essential for crafting a CX strategy that not only resonates but also drives loyalty and differentiation in the marketplace.
And yet, there are simple ways to reward customers. Check out these simple ways to increase customerloyalty. Surprise with random, small rewards for loyal customers! Randomly rewarding customers with small surprises can go a long way towards loyalty. Loyalty is not about punch cards.
While statisticians might obsess about the reduced predictive validity of an 11 point scale, I pragmatically see the core of this question as a key measure of customer experience. In essence, in his book The Ultimate Question , Fred has posited NPS® as the only customer relationship measure you would ever need.)
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
After finishing a frustrating contract with a mobile provider, I received a “No Strings Attached” gift for my loyalty, which was a mobile hotspot. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. I didn’t feel appreciated.
If your customers mistreated, ignored, unappreciated or neglected when everything is going as expected, how will they feel when you need to make a withdrawal from the relationship bank? It’s well documented that a little mixup can actually increase loyalty when the recovery is handled well. However, there are conditions.
Many executives are interested in improving and understanding customer experience. They want to know how to increase loyalty and revenue and all that good stuff. When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. We have been there.
Trying to manage the outcome from humans is vexing, whether they are employees or customers. When we speak of employeeengagement and happy workplaces, we often leave out the customer. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.
It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. This helps to ensure customer satisfaction and builds long-term customerloyalty.
Impacts of consistent engagement. Customerloyalty. And, these, in turn, will help your company create strategies that will strengthen your customerengagement process even further. CustomerEngagement Statistics 2020 Explained. Successful CustomerEngagement. Mobile CustomerEngagement.
Our premier episode features the one and only Jackie Huba , author of Monster Loyalty : How Lady Gaga Turns Followers Into Fanatics, who shares amazing insights and gives us a sneak peek into her next area of focus. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
The interactive kiosks provide an opportunity to streamline the process by providing where the product can be found along with product research in the moment the customer wants them. Loyalty: “What’s in it for me?” This is another type of reassurance for customers. Will I be rewarded for my behavior?
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
In the rush to amaze and delight, a la Zappos , organizations often overlook ways to truly provide experiences meaningful to that customer. A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. A great experience, but for whom?
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Welcome everybody.
Customerengagement. Finding and keeping employees. I find the operational “challenge” of customerengagement particularly telling. Companies worry that employees don’t engage with customers, or don’t engage properly and effectively. It’s a great lesson.
Customer convenience is continuing as a key driver in loyalty , but the desire to get things done conveniently is not new. Before you start making changes to your experience to make it more convenient for customers, please make these considerations: 1. Customers want ease in many areas – not just the main transaction.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
They are meaningful only if and when the company understands them as a whole inventory and as individual opportunities to improve the customer experience. Understanding your customers’ current situations, and what drives them toward loyalty or defection , is the first step in delivering a superior customer experience.
Examine what experience your customers are walking through today and map that to the ideal. Proactive participation in your customer’s experience will pay dividends in loyalty, advocacy and word-of-mouth marketing. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.
We feel valued and provide loyalty in return. Organizations must consider business results when considering the customer experience. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. We know what to expect when we walk into a Costco versus a Saks Fifth Avenue.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
They might not have the advertising budget, but they often gain the loyalty. The competitor you never worried about has improved their customer experience dramatically. And they’re gaining on your customers as a result! Savvy competitors often find the Achilles heel of the 800-lb. gorilla is with the experience.
Customers change, too, and sometimes in subtle ways. Loyalty one month can be challenged the next by outside influences. Their most recent customer service experience was not great. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. A new product is launched.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
As a customer, it hurts to be neglected or ignored after investing your own loyalty in a brand you believe in. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. It’s time to shop around for price. I’ve been on both sides of this coin. But growth is good, right?
Customer Experience = Seeing + Being + Doing Customer Centricity is the umbrella for concepts like Customer Experience, Customer Intimacy, Customer Advocacy, CustomerLoyalty, etc.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
.” If it works to ignore loyalty, people will continue to do that. New sales, new clients, new customers. Growth in the market meaning more new customers. How many incentives are tied to real customer satisfaction and loyalty? Understanding how to create and maintain loyalty is a key factor in improving it.
The best ones evolve with the marketplace and ever-changing customer expectations. Entrepreneurs who can’t let go are often left wondering why their “loyal” customers left without so much as a good-bye. Loyalty does not mean forever for customers.
How can we increase loyalty? Consider yourself as a loyal customer. You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion. Their customers did their promoting.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
It involves a comprehensive overhaul of internal processes, technologies, organizational culture, and customerengagement strategies. If you do not undergo continuous customer experience management to help your business keep up with customer and industry competitors, you may develop a static CX program.
Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customerengagement, employeeengagement and connections like social media.
We organize all of the trending information in your field so you don't have to. Join 97,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content