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25 Customer Engagement Trends For 2025

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g.,

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Optimove Acquires Adact to Elevate AI-Orchestrated Gamification

Optimove

Gamification is now seamlessly embedded into AI-orchestrated customer journeys, enhancing acquisition, engagement, and retention through interactive experiences like quizzes, mini-games, and prediction games. To learn more about gamification at Optimove, contact us to request a demo.

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What Online Casinos Can Teach Us About Real-Time Customer Engagement

CSM Magazine

In a world where attention spans are shorter than a TikTok video and competition is just one click away, mastering real-time customer engagement is no longer optional – its survival. Theyve got a thing or two to teach us about keeping users hooked, engaged, and coming back for more. So, whats their secret sauce?

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Subscription Models & CX: How to Keep Customers Engaged

rethinkCX

However, retaining subscribers and ensuring long-term engagement require a customer experience (CX)-driven approach. With customer expectations rising , brands must leverage personalization, AI, and proactive support to maintain loyalty and reduce churn. Key CX Strategies to Keep Subscribers Engaged 1.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. This helps to ensure customer satisfaction and builds long-term customer loyalty.

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7 Best Practices for Creating Customer Loyalty in Retail

Optimove

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. Read more about AI-orchestrated gamification here.

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.