Optimove

JUNE 22, 2023

So for example when a customer walks through the very department where their online ‘wish-list’ sneakers are on sale, a timely, unmissable discount via push notification would be the perfect trigger action. They can also be used to trigger an event as a customer leaves a physical location, so for example, “Enjoyed your visit?

Customer Engagement 98

Customer Engagement Technology Engagement Loyalty Programs 98

CSM Magazine

FEBRUARY 6, 2025

An effective, yet often overlooked, strategy to deepen customer engagement is creating personalized merchandise. Whether it’s custom t-shirts, mugs, tote bags, or water bottles, personalized merchandise helps businesses stand out while fostering meaningful connections with their customers.

Loyalty 52

Loyalty Loyalty Programs Social Media Brands 52

ShepHyken

MAY 26, 2023

She writes about next-generation loyalty programs and how they can enhance customer experience. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Optimove

MARCH 12, 2025

Create and Maintain a Strong Loyalty Program A well-structured loyalty program can boost early sales by offering redeemable points and member-exclusive discounts and especially granting early access to sales throughout the year. It encourages repeat purchases and strengthens customer relationships. #2.

Retail 52

Retail Sales Strategy Marketing 52

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. Recognizing their loyalty shows that you value their business and encourages account retention.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

Happy or Not

DECEMBER 17, 2024

Customer retention and customer loyalty are crucial indicators of a successful voice of the customer program, and customer loyalty program examples can further demonstrate their impact. The best customer loyalty programs take customer input seriously and use it to make improvements.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Effort Score 36

ERDM

NOVEMBER 13, 2019

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

Loyalty Programs 49

Loyalty Programs Loyalty Omni-Channel Advertising 49

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Learn more about automated customer retention here. #6.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

PeopleMetrics

APRIL 10, 2017

Here are a few excellent strategies you can use to make loyal promoters out of your customers. Engage with Customers Online. Customers can buy things anywhere. You’re selling your brand, and for customers to become promoters, they need to love your brand. Hold Events. Provide First-Class Customer Service.

How To 102

How To Social Media Loyalty Programs Infographics 102

Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. We’ll also show you how technology can help you automate your engagement strategy.

Customer Engagement 63

Customer Engagement Engagement Customer Journeys B2C 63

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

OCTOBER 21, 2024

Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. The sweet spot lies in reading the customer’s cues like a pro poker player – spotting that subtle pause that says, ‘I could use a hand’, versus the quick glance that screams, ‘I’m just browsing, please back off.’

Retail 52

Retail Engagement Customer Experience Tips 52

Michelli Experience

NOVEMBER 8, 2017

Cheryl also cites research on how customers want loyalty programs to reflect a brand’s gratitude: A study by Kitewheel shows three-quarters of consumers believe loyalty programs are ways for brands to show their loyalty to consumers.

Customer Experience 113

Customer Experience Loyalty Programs Loyalty Consulting 113

ReviewTrackers

MAY 8, 2017

To help your leaders and managers in your organization become CX experts, we compiled a list of customer experience conferences and events to attend this 2017. Customer Experience Conferences and Events. 20:20 Customer Experience Summit. Looking for the latest trends, tools, strategies, and insights on CX?

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Pointillist

JUNE 15, 2018

Many companies, in such circumstances, identify shorter-term behavior that can be used as a proxy for customer retention. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. Is Retention About Churn or Loyalty? Build Effective Loyalty Programs.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

ProProfs Chat

FEBRUARY 22, 2019

For effective customer retention, a focused and dedicated approach needs to be kept in mind. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

BirdEye

JULY 5, 2023

Customer loyalty programs Customer loyalty programs are a staple in all marketing strategies. Consider which social media channels your customer base is likely to use and if there are other less-used channels that you may have neglected but could tap into. Spotify With the data of some 523.9

Examples 98

Examples Strategy Marketing Social Media 98

InteractionMetrics

MARCH 27, 2025

Customers remember and reward this kind of personal touch. Develop Reward and Loyalty Programs Loyalty programs aren’t just about offering punch cards or reward points (although sometimes, they can be). Theyre really meant to create excitement that keeps customers engaged.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

CSM Magazine

MAY 24, 2021

With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement. Customer engagement is the process of strengthening your emotional connection with your customers. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

SurveySparrow

JANUARY 7, 2021

Whatever situation your customer faced, the value of providing a great customer experience hasn’t changed a bit for businesses. In fact, brands started to put more attention on improving their customer engagement. Customer Engagement in Pre-Covid World. So, what’s the wait?

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

BirdEye

APRIL 25, 2023

Loyalty incentives programs 15. Participate in local events 17. Make it relevant and user-friendly with convenient ways for browsing so customers engage with it. Share press releases whenever you host an event or engage with the local community in a headline-worthy way. Work with local journalists 13.

Social Media 98

Social Media How To Advertising Sports 98

Optimove

OCTOBER 5, 2023

Respondents emphasized the importance of quick response time in nurturing customer relationships. Detecting, prioritizing, and executing responses to real-time events has become a top priority. Marketing Fatigue Scares When customers are tired of marketing, marketers should be scared. Fright Level: 3. Fright Level: 5.

Marketing 119

Marketing B2C Survey Loyalty 119

ECXO

JANUARY 30, 2024

These emotional reactions can significantly influence a customer’s overall perception of a brand. Memory Formation: The amygdala also plays a crucial role in the formation and storage of memories associated with emotional events, a process known as emotional memory. Engaging Visuals: The brain processes images faster than text.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

CSM Magazine

SEPTEMBER 8, 2023

Consider festive seasons or unexpected global events; businesses that employ dynamic pricing can easily adjust to these shifts. Just like how some online ads seem almost uncannily tailored to you, prices too can be adjusted based on customer behavior and purchasing history.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Retently

APRIL 5, 2024

A well-designed store environment not only reflects the brand’s identity but also makes shopping a pleasure, encouraging customers to linger, explore, and, of course, purchase. Personal interaction takes a front seat, with knowledgeable and friendly staff capable of providing immediate assistance and enhancing customer satisfaction.

Retail 78

Retail Engagement Strategy Customer Experience 78

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Customer Engagement 40

Customer Engagement Loyalty Engagement Social Media 40

Experience Investigators by 360Connext

JULY 2, 2019

Co-creating ideas with donors could be inviting ideas around events, fundraising opportunities or socially-driven peer challenge campaigns like the amazingly successful Ice Bucket Challenge for ALS funds a few years ago. Starbucks has credited its hugely popular pumpkin spice flavor and several parts of its loyalty program to customer ideas.

Customer Journeys 110

Customer Journeys Social Media Groups Fashion 110

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This gave gaming something of a Philosopher’s Stone, or magic wand, aura. The post Where Is Gamification Going?

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Retently

FEBRUARY 21, 2024

Likewise, for companies using traditional marketing methods, these surveys can assess the impact of non-digital efforts like flyers and in-person events. Enhancing customer engagement These surveys do more than just help you understand your marketing channels; they also serve as a bridge between you and your customers.

Survey 78

Survey Social Media Advertising Analysis 78

Retently

MAY 9, 2024

Personalizing customer interactions, offering exceptional customer support, and proactively addressing concerns are key components that boost customer retention and trust in B2B markets. Why is B2B Customer Retention Important? Make your loyalty programs flexible and responsive to the needs of your customers.

Customer Retention 119

Customer Retention B2B Customer Journeys Loyalty Programs 119

InteractionMetrics

FEBRUARY 20, 2025

Encouraging them to leave online reviews or share their experiences on social media can amplify positive word-of-mouth and attract new customers. Responding to both ends of the spectrum shows customers their feedback is truly valued. This strengthens loyalty and keeps your best customers engaged, which leads to better NPS scores.

NPS 52

NPS Net Promoter Score Strategy How To 52

BirdEye

NOVEMBER 7, 2023

Sales and promotions You can use specific abbreviations to create a sense of urgency or exclusivity during sales events. Reach out to your customers with Birdeye Messaging In this digital-first era, customers prefer seamless interactions with businesses they love, no matter what platform they use. Announcement TBA soon.

How To 116

How To Social Media Communication ROI 116

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

ShepHyken

OCTOBER 1, 2023

So, what better time to cultivate some customer loyalty so you can supercharge your sales towards the end of the year? I do like it, but I think it is more about creating a customer loyalty program focused more on repeat business than true loyalty. There is nothing wrong with that! What an honor.

Customer Service 70

Customer Service Contact Center Average Handle Time Customer Service Strategies 70

CSM Magazine

SEPTEMBER 27, 2023

Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more. Metaverse also takes a different marketing approach by allowing enterprises to hold branded events with great potential to win over new customers and retain them.

Technology 59

Technology Tourism Entertainment Travel 59