Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Ask for Customer Feedback Requesting feedback shows customers how valuable their opinions are.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Pointillist

JUNE 15, 2018

As a result, you have to deduce customer retention based on activity within a certain period of time. Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. For a grocery retailer, he says, 70% of active customers exhibit repeat purchase activity within a two-week period.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

ShepHyken

FEBRUARY 26, 2018

Mismanage the customer’s experience an d you may shatter the relationship and any hope for future business. Why Paid Memberships Are the New Loyalty by Doug Stephens. The Business of Fashion) What if businesses could turn transient loyalty into something deeper and more engaging? by Nick Ismail.

Airlines 78

Airlines Customer Service Loyalty Programs Chatbots 78

ProProfs Chat

FEBRUARY 22, 2019

For effective customer retention, a focused and dedicated approach needs to be kept in mind. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

Experience Investigators by 360Connext

JULY 2, 2019

Starbucks has also enjoyed success in similar co-creation fashion with customer ideas on everything from new drinks to loyalty perks. Starbucks has credited its hugely popular pumpkin spice flavor and several parts of its loyalty program to customer ideas.

Customer Journeys 110

Customer Journeys Social Media Groups Fashion 110

BirdEye

NOVEMBER 7, 2023

Text abbreviations are more than just fashionable digital slang. To businesses, it means quicker customer service, improved marketing messages, and a contemporary brand image. Birdeye Messaging ensures you’re there for your customers, engaging with them on various channels from a single inbox.

How To 116

How To Social Media Communication ROI 116

Service Untitled

MARCH 16, 2011

Most retail organizations use discounts to entice customers to buy their merchandise at the end of each season, but that doesn’t do much to guarantee a shopper will ever return to a store or even garner customer loyalty. Target stores refund 5 percent of every purchase when a customer uses a branded credit or debit card.

Rewards Programs 44

Rewards Programs Retail Loyalty Loyalty Programs 44

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SurveySensum

JANUARY 18, 2024

Automate Triggered Campaigns Automating triggered campaigns through SMS involves setting up messages based on specific customer actions, appointments, bookings, order confirmations, or loyalty program updates. For example, a fashion brand might send an SMS saying, “Hello, trendsetter! Reply FASHION for a sneak peek!”

Marketing 52

Marketing Fashion Customer Journeys Return on Investment 52

CSM Magazine

SEPTEMBER 27, 2023

Innovative Marketing To understand how the metaverse can help with marketing, think of a fashion designer showcasing his creations in a virtual catwalk show or businesses unveiling new products virtually to create customer anticipation before releasing them into the physical market.

Technology 59

Technology Tourism Entertainment Travel 59

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SurveySensum

JULY 27, 2023

Customized Product Recommendations Nike takes customized in-store experiences to a whole new level by tapping into customer feedback gathered through in-store surveys and its NikePlus loyalty program. The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Examples Feedback Customer Experience 52

Currency Alliance

DECEMBER 13, 2018

Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces. The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SurveySensum

JULY 19, 2023

This level of personalization allows customers to create personalized products that reflect their individual styles, resulting in a truly unique and memorable experience. The focus on personalization not only enhanced customer engagement but also fostered a deeper connection between customers and the Nike brand.

Retail 40

Retail Examples Customer Experience Social Media 40

Happy or Not

JULY 20, 2023

Retain and upsell current customers Understand the demographic profiles of your existing consumers and leverage this knowledge to enhance customer retention and upselling strategies. You can create targeted offers and loyalty programs that resonate with your current customer base by identifying common characteristics and preferences.

Social Media 28

Social Media How To Fashion Travel 28

DCX

JUNE 11, 2024

Most CX programs are stuck in the past and need a radical reboot. Stagnation in your CX program ends today. Strategy #1: Gamify Customer Engagement The Power of Gamification Wouldn't it be awesome if engaging with your brand was as addictive as playing Candy Crush? Because it's time to put the "X" back in your CX.

Strategy 52

Strategy Gamification Case Study Innovation 52

Optimove

DECEMBER 25, 2024

Retailers can capitalize on this shift by: Curating Self-Gifting Campaigns: Highlight deals on luxury or high-demand items like electronics, fashion, and beauty products. Interactive Shopping: To engage shoppers, create online spin-the-wheel games or treasure hunts with prizes like discounts or free shipping.

Sales 52

Sales Strategy Gamification Retail 52