Optimove

JANUARY 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: If marketers can convert one-time fashion and beauty customers into multi-time customers, this will increase lifetime customer value. return to repurchase within three monthstarget this window to boost loyalty.

Fashion 59

Fashion Gamification Omni-Channel Loyalty Programs 59

Experience Investigators by 360Connext

JUNE 22, 2021

There is often a love story in the beginning, and then throughout the relationship the love and even loyalty can wane and drift. In one research study published by the International Journal of Applied Business and Economic Research , Gurpreet Singh, Inderpal Singh and Sandeep Vij identified four antecedents to customer loyalty.

Customer Journeys 297

Customer Journeys e-support Customers Loyalty 297

CSM Magazine

APRIL 3, 2025

Transforming Customer Engagement with NFTs and Loyalty Programs Web3 platforms are leveraging non-fungible tokens (NFTs) and blockchain-based loyalty programs to reimagine customer engagement strategies: Dynamic Rewards : Traditional loyalty programs are static, often requiring customers to accrue points that may have limited value.

Customer Experience 52

Customer Experience Loyalty Programs Government Gamification 52

Optimove

MARCH 20, 2025

From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

Connections 52

Connections Gamification Marketing CRM 52

Lithium

MAY 24, 2022

We are very excited to be joined by the Head of Partner & Customer Engagement for Lyft Bikes, Scooters & Transit, Chris Vetrano ( ). This Khoros Titan found his passion for engagement after being inspired by the Pop Music Industry and running his own American Idol Fantasy league. Apple Podcasts. Google Podcasts.

Gamification 96

Gamification Loyalty Brands Consulting 96

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This example is consistent with some overall gamification trends.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

LoyaltyPlus

AUGUST 22, 2018

It sounds far-fetched, but the growing trend among businesses that aim to benefit fully from next-generation technology, is to exploit the application of game mechanics and to drive up loyalty by applying popular techniques upon which gaming is based. The main objective is to improve user engagement and productivity.”.

Gamification 53

Gamification CRM Loyalty Programs Touchpoint 53

Gainsight

MARCH 19, 2025

Why Active Community Management Is Worth Your Time The Essential Guide to Customer Communities outlines how an actively managed community keeps customers engaged, lowers support costs, and builds real loyalty. Increased Brand Loyalty. Active, engaging communities foster loyalty.

Management 52

Management Gamification Customer Retention Loyalty 52

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Gamification Customer Experience 62

CSM Magazine

OCTOBER 21, 2024

Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. Gamification can work wonders here too. And that trust builds loyalty.

Retail 52

Retail Engagement Customer Experience Tips 52

Optimove

FEBRUARY 12, 2025

This post offers actionable customer retention strategies to turn new or one-time holiday shoppers into repeat customers, maximizing loyalty and lifetime value. The Big Picture: Post-holiday customer retention strategies go beyond driving immediate salestheyre about fostering long-term relationships and building brand loyalty.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

Gainsight

JANUARY 27, 2025

From reimagining user navigation to fine-tuning taxonomy and boosting engagement with gamification and re-engagement strategies, Kenneth and Revathi have transformed the Community experience into an intuitive, impactful, and undeniably world-class experience.

Management 59

Management Gamification Leadership Strategy 59

CSM Magazine

SEPTEMBER 8, 2023

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. Having loyal customers is crucial for any company; in fact, it may be what gives a business an edge over its competitors.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Lithium

JUNE 6, 2022

We are very excited to be joined by the Head of Partner & Customer Engagement for Lyft Bikes, Scooters & Transit, Chris Vetrano ( ). This Khoros Titan found his passion for engagement after being inspired by the Pop Music Industry and running his own American Idol Fantasy league. Apple Podcasts. Google Podcasts.

Gamification 52

Gamification Loyalty Brands Consulting 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Michelli Experience

DECEMBER 5, 2017

Taking a page from the augmented reality/gamification craze of Pokemon Go , Starbucks has integrated augmented reality and gamification into the Shanghai Starbucks Reserve® Roastery. Digital Assistant ordering, augmented reality, and gamification may or may not be changes that are right for your business.

Gamification 113

Gamification Consulting Study Customer Centricity 113

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

LoyaltyPlus

AUGUST 7, 2018

Loyalty software – next generation CRM from LoyaltyPlus. Leading software solutions provider LoyaltyPlus believes local businesses have a unique opportunity to not only enhance existing customer service levels, but attract more business and capture more of the market by leveraging next generation CRM solutions.

CRM 40

CRM Loyalty Software Gamification 40

Michelli Experience

DECEMBER 5, 2017

Taking a page from the augmented reality/gamification craze of Pokemon Go , Starbucks has integrated augmented reality and gamification into the Shanghai Starbucks Reserve® Roastery. Digital Assistant ordering, augmented reality, and gamification may or may not be changes that are right for your business.

Gamification 100

Gamification Consulting Study Customer Centricity 100

Currency Alliance

JUNE 21, 2018

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

ECXO

JANUARY 30, 2024

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. This can be better understood by dissecting the customer journey into two main components: the functional and the emotional.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

MAY 20, 2024

Consumers used to show loyalty to their main bank more or less by default. Now, forward-thinking banks are urgently considering how to keep their payment cards top-of-wallet and expand the stickiness of their relationships with customers over the next decade.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

InteractionMetrics

FEBRUARY 20, 2025

Your Net Promoter Score (NPS) isntjust another numberits a direct reflection of customer trust and customer loyalty. A high NPS means happy customers who are eager to spread the word about your business, fueling growth and strengthening your brand reputation. Average spend: How does customer loyalty impact revenue?

NPS 52

NPS Net Promoter Score Strategy How To 52

ShepHyken

NOVEMBER 29, 2019

Support experience, overall experience, company culture, quality of product/service, are the major factors that decide how your brand makes the customer feel. It’s natural for emotions, then, to be a natural part of customer engagement and experience. . How to leverage technology for a better customer experience.

Technology 106

Technology Customer Experience Social Media Multi-Channel 106

BirdEye

JUNE 15, 2023

Decide on the incentives you want to offer both the referrer and referred customer. Incentives can be discounts, cashback, free products/services, or loyalty points. An exclusive refer-a-friend bonus can push customers to make more referrals to gain access to insider benefits.

Sales 98

Sales Social Media Gamification Brands 98

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Clicktools

JUNE 29, 2017

I discussed why using gaming ideas and peer encouragement and competition could support your overall goals around customer experience in part 1. Gamification is really about motivation, rewards and trust! When it comes to customer support, the rewards others have earned show me to trust their expertise in solving my problems.

Gamification 56

Gamification Self Service Customers Loyalty 56

Clicktools

MAY 30, 2017

Before you say you reward all your loyal customers handsomely, consider this: Most loyalty rewards don’t make much of a difference for the long term. The term loyalty has morphed into short-hand speak for loyalty programs. Gamification is not a new concept. How are you encouraging them to share what they know?

Gamification 51

Gamification Loyalty Programs Customers Loyalty 51

CSM Magazine

APRIL 15, 2021

These are fundamental questions that we set out to explore in our latest Recovery Accelerator Kit EBook , outlining a set of modern tools and templates for winning customer loyalty and growing market share post-COVID. Follow this three-point plan to prepare frontline agents and other customer-facing staff: 1.

Gamification 52

Gamification eBook Multi-Channel Brands 52

ShepHyken

FEBRUARY 18, 2024

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. While subscription models play a role, a crucial strategy involves identifying customer interests.

Customer Service 65

Customer Service Net Promoter Score Loyalty Programs Gamification 65

NobelBiz

FEBRUARY 27, 2024

By streamlining operations, call centers can significantly reduce wait times, which normally is a common source of customer frustration. The improvements made in the call handling process directly contribute to a more positive customer experience, which contributes to higher levels of satisfaction and loyalty.

Call Center 104

Call Center Tools Contact Center Net Promoter Score 104

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Now that we know what the customer retention rate is, let’s have a glance at how to calculate it.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52