Beyond Philosophy

JUNE 11, 2015

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. So, what makes a customer loyal to a brand? The Benefits of Loyalty Programs .

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Optimove

FEBRUARY 12, 2025

Examples: Make sure to: Provide discounts on spring-themed items for holiday shoppers Launch loyalty programs that give early access to seasonal collections Promote Christmas in July campaigns to re-engage customers mid-year #4. Ask for Customer Feedback Requesting feedback shows customers how valuable their opinions are.

Customer Retention 52

Customer Retention Strategy Loyalty Programs eBook 52

LoyaltyPlus

AUGUST 22, 2018

A key challenge in today’s market is to continuously focus on customer experience and the ability to direct, or influence user behaviour to build “enterprise loyalty”, which means – being able to successfully influence emotional behaviour to obtain complete customer retention and attract new customers.

Gamification 53

Gamification CRM Loyalty Programs Touchpoint 53

PK

JANUARY 25, 2019

There are many theories as to why some loyalty programs succeed while others either fail or exist on autopilot without generating ongoing customer engagement. The science behind habitual consumer behavior offers insights that loyalty marketers should leverage when designing and implementing loyalty programs.

Loyalty Programs 53

Loyalty Programs Loyalty Gamification Consumers 53

CSM Magazine

OCTOBER 21, 2024

Ambience isn’t just ‘nice to have’; it’s part of what keeps customers engaged – without them even realizing it. User-Friendly Loyalty Programs Nobody needs another loyalty card that sits gathering dust at the bottom of a wallet. A great rewards program is intuitive, easy to join, and worth the effort.

Retail 52

Retail Engagement Customer Experience Tips 52

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

ShepHyken

FEBRUARY 18, 2024

Exploring Customer Loyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. While subscription models play a role, a crucial strategy involves identifying customer interests.

Customer Service 67

Customer Service Net Promoter Score Loyalty Programs Gamification 67

CSM Magazine

SEPTEMBER 8, 2023

Thus, by understanding individual needs and preferences, companies can build lasting relationships with their customers. Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Gamification is like the sprinkle of excitement atop the cake of shopping.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

SurveySparrow

FEBRUARY 22, 2024

Customer Loyalty Programs There are software that helps with the customer loyalty program , and that’s next on the list of this customer retention software. Customer loyalty programs are a strategic approach to encourage repeat business from customers.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Clicktools

MAY 30, 2017

Before you say you reward all your loyal customers handsomely, consider this: Most loyalty rewards don’t make much of a difference for the long term. The term loyalty has morphed into short-hand speak for loyalty programs. Gamification is not a new concept. Why not gamify this?

Gamification 51

Gamification Loyalty Programs Customers Loyalty 51

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. ” The loyalty programs reward your customers for their repeat business.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. ING Direct is one of those brands.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. Yotpo Yotpo leverages customer reviews to boost referral efforts.

Software 64

Software Marketing Multi-Channel e-support 64

InteractionMetrics

FEBRUARY 20, 2025

Encouraging them to leave online reviews or share their experiences on social media can amplify positive word-of-mouth and attract new customers. Responding to both ends of the spectrum shows customers their feedback is truly valued. This strengthens loyalty and keeps your best customers engaged, which leads to better NPS scores.

NPS 52

NPS Net Promoter Score Strategy How To 52

Retently

APRIL 5, 2024

A comprehensive CRM database can be instrumental in understanding customer needs, providing added value, and reducing brand switching. Additionally, the importance of loyalty programs cannot be overstated, playing a key role in boosting annual revenue by 12-18%.

Retail 78

Retail Engagement Strategy Customer Experience 78

Currency Alliance

JUNE 21, 2018

Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 A pervasive trend of this year’s Loyalty Magazine Awards was the deployment of niche suppliers to deliver refreshing, remarkable customer experiences. Gamification, for instance.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

ECXO

JANUARY 30, 2024

This could be done through blogs, webinars, infographics, or any other type of content that provides value and educates your customers. Engaging Visuals: The brain processes images faster than text. Share your brand’s journey, customer success stories, or stories about how your products are made.

Rewards Programs 156

Rewards Programs Loyalty Brands Connections 156

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Improving customer insight and loyalty personalization.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Retently

APRIL 18, 2024

Let’s dive into how incentives, gamification, and clear communication can boost engagement and response rates. Incentives and Their Impact on Response Rates Consider offering small incentives for completing surveys, such as discount codes, reward points in loyalty program, or entries into a giveaway.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

SmartKarrot

DECEMBER 10, 2020

SaaS gamification is one such technique that has helped businesses up to a vast extent in this context. Companies have been experimenting with many methods to engage customers effectively. Gamification has turned out to be quite effective towards that end. What is SaaS gamification? People love games.

Gamification 11

Gamification Customer Success Social Media Loyalty 11

SurveySensum

JULY 19, 2023

This level of personalization allows customers to create personalized products that reflect their individual styles, resulting in a truly unique and memorable experience. The focus on personalization not only enhanced customer engagement but also fostered a deeper connection between customers and the Nike brand.

Retail 40

Retail Examples Customer Experience Social Media 40

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

DCX

JUNE 11, 2024

Most CX programs are stuck in the past and need a radical reboot. Stagnation in your CX program ends today. Strategy #1: Gamify Customer Engagement The Power of Gamification Wouldn't it be awesome if engaging with your brand was as addictive as playing Candy Crush? That's what gamification can do for you.

Strategy 52

Strategy Gamification Case Study Innovation 52

BirdEye

DECEMBER 8, 2022

Interactive social media apps usually focus on engagement, encouraging users to communicate through gamification, competitions, or voting. These platforms can also increase your brand awareness as you connect with other content creators on the platform. For example, TikTok’s Duets feature is extremely popular with the app’s user base.

Social Media 98

Social Media Brands Video Entertainment 98

Optimove

NOVEMBER 25, 2024

By focusing on data-driven strategies, marketers can enhance customer engagement while ensuring that every dollar spent contributes to the bottom line, ultimately fostering sustainable growth in an increasingly competitive landscape.

Trends 108

Trends Technology Tips Marketing 108

Optimove

DECEMBER 25, 2024

. #4 – Introduce Gamification and Rewards Boxing Day sales can stand out by incorporating gamification elements and personalized rewards to create a unique shopping experience that keeps customers engaged and excited.

Sales 52

Sales Strategy Gamification Retail 52