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Examples of interactive ads that use OOH solutions include augmented reality ads, gamification, and experiential marketing. Gamification adds an element of fun to regular billboards, such as turning it into a game to engage the public.
In-store technology improves the shopping experience, making it more convenient, personalized, and engaging. Nike’s SoHo flagship store is not just about buying products, but an immersive experience where sports enthusiasts can engage with the brand in an interactive environment.
It uses gamification to keep people hooked to the app. By introducing gamification, not only do they keep the customersengaged, but they also reduce and increase their retention rate. Imagine visiting a meditation app, only to be peeved with its user experience- that’s ironic. Netflix’s autoplay feature.
Interactive social media apps usually focus on engagement, encouraging users to communicate through gamification, competitions, or voting. Sporting events, virtual tours, and podcasts are ideal for streaming live, but the sky’s the limit. For example, TikTok’s Duets feature is extremely popular with the app’s user base.
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