Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. A transaction may be hours, days, or weeks down the road. #4.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

CSM Magazine

MARCH 14, 2025

As consumer habits shift and expectations grow, brands face increasing pressure to create loyalty programs that feel personal, relevant, and rewarding. The way businesses reach customers is being updated with the help of AI, more engaging games, and new technology. This affects everyone.

Loyalty 52

Loyalty Trends Strategy Loyalty Programs 52

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

InMoment XI

OCTOBER 3, 2024

While these strategies can vary based on your business model or resources available to your customer experience program, these proven strategies can help any organization reduce customer churn and improve customer retention. Must-know customer service statistics of 2024. ( [link] ). Accessed 9/19/2024.

Customer Retention 195

Customer Retention Strategy Guest Experience Loyalty Programs 195

Happy or Not

DECEMBER 17, 2024

Customer retention and customer loyalty are crucial indicators of a successful voice of the customer program, and customer loyalty program examples can further demonstrate their impact. The best customer loyalty programs take customer input seriously and use it to make improvements.

Loyalty Programs 36

Loyalty Programs Social Media Net Promoter Score Effort Score 36

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

CSM Magazine

MARCH 28, 2025

Companies from other industries can take a page out of casinos books and begin segmenting their customer base so they can create tailored experiences to meet the needs of different groups.

Company 52

Company Customer Service Hospitality Exceptional Customer Service 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

NOVEMBER 7, 2017

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

Loyalty Programs 45

Loyalty Programs Loyalty Consumers Technology 45

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SuiteCX

JULY 7, 2017

Customer experience consultancy, Ellipsis, launches first productised data offering off the back of Data Republic’s data exchange marketplace. Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments.

Loyalty 100

Loyalty Measurement Tools Data 100

SuiteCX

JULY 7, 2017

Customer experience consultancy, Ellipsis, launches first productised data offering off the back of Data Republic’s data exchange marketplace. Customer engagement consulting agency, Ellipsis, has joined forces with Data Republic on a new data product offering aimed at helping brands better measure customer loyalty investments.

Loyalty 100

Loyalty Measurement Tools Data 100

Michelli Experience

OCTOBER 24, 2017

Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. Shelagh Daly Miller, VP, Group Publisher for AARP Media Sales recently wrote a provocatively alarming article for Ad Age titled Is Brand Loyalty Dead? The Erosion of Loyalty. Never Assume Loyalty.

Loyalty 157

Loyalty Consulting Loyalty Programs Groups 157

InMoment XI

OCTOBER 4, 2024

For instance, if a customer actively interacts with your brand during the last week of each month, your business could enhance its marketing efforts during this time for increased customer engagement. For example, you can segment customers based on shared experiences or traits. Porch Group Media.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

ProProfs Chat

FEBRUARY 13, 2020

But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Benefits of Improving Customer Loyalty. Mobile Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. It just won’t grow with stand-alone loyalty programs.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Especially if a loyalty program is part of your strategy. How is it possible to see this?

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy. Especially if a loyalty program is part of your strategy. How is it possible to see this?

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Pointillist

JUNE 15, 2018

But for most businesses, retention activity is passive in the sense that the customer does not inform you that she is leaving. As a result, you have to deduce customer retention based on activity within a certain period of time. Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Michelli Experience

MARCH 11, 2016

Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. Buyers love feeling like “part of the program.” Check out Cafe Rouge Express running a mobile loyalty campaign: Image credit: rippll.co.

Technology 100

Technology Company Marketing Loyalty Programs 100

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. How do you customize your customer experience to appeal to various age groups while remaining relevant to all of them?

Customer Experience 124

Customer Experience Social Media Infographics Advertising 124

Experience Investigators by 360Connext

JANUARY 12, 2015

Not entirely surprisingly, these customers are also the ones most likely to share their happiness and spread the word about your business. In fact, they are 70% more likely to do so if they are part of a loyalty program or “VIP” customers. Instead, reach out. Ask what went wrong.

Loyalty 110

Loyalty Hotels Hospitality Loyalty Programs 110

InteractionMetrics

MARCH 27, 2025

Customers remember and reward this kind of personal touch. Develop Reward and Loyalty Programs Loyalty programs aren’t just about offering punch cards or reward points (although sometimes, they can be). Theyre really meant to create excitement that keeps customers engaged.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

CSM Magazine

SEPTEMBER 1, 2021

It will be hard work to keep up with it, but customers trust you and reward you for it. Use the Group Feature. It is easy to create groups like Prospects, Current Customer, Positive Feedback, and so on. Each group can be assigned a social campaign. Most importantly, it should be customer-centered.

Social Media 93

Social Media Customer Service Tips CRM 93

CSM Magazine

MAY 24, 2021

With the pandemic remaining widespread, business owners are now asking the question—how to maintain strong customer engagement during COVID-19? Reinventing Customer Engagement. Customer engagement is the process of strengthening your emotional connection with your customers. Keep Your Lines Open.

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

ShepHyken

SEPTEMBER 19, 2022

The author shares a few ideas and examples on how to deliver on all four of these foundational loyalty strategies. The ‘invisible’ Future of Customer Experiences by Elliot Maras. My Comment: Sometimes, the best customer service is invisible. My Comment: How many different types of loyalty programs are there?

Loyalty Programs 66

Loyalty Programs Customer Service Infographics Chatbots 66

Experience Investigators by 360Connext

JULY 2, 2019

Customers become partners and advisors, not just end users. And it isn’t limited to just customers. Organizations can also co-create with vendors, suppliers, resellers and specific groups of employees. Co-creation also means finding ways to include customers where they haven’t been invited in the past.

Customer Journeys 110

Customer Journeys Social Media Groups Fashion 110

BirdEye

JULY 5, 2023

Customer loyalty programs Customer loyalty programs are a staple in all marketing strategies. Consider which social media channels your customer base is likely to use and if there are other less-used channels that you may have neglected but could tap into. What is a relationship marketing strategy?

Examples 98

Examples Strategy Marketing Social Media 98

CSM Magazine

MARCH 14, 2022

According to research done by Forbes, companies who have customer-centricity in their marketing strategies profit 60% more than those who don’t. To become customer-centric, it’s important you first understand the core needs and wants of your potential buyers. 6 examples include successful customer-centric companies.

Customer Centricity 98

Customer Centricity Examples Company Loyalty Programs 98

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. How do you appeal to various age groups while remaining relevant to all of them? Find Common Ground. Take Out Print Ads. Create an in-Store App.

Social Media 100

Social Media Customer Experience How To Infographics 100

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Customer Engagement 40

Customer Engagement Loyalty Engagement Social Media 40

InteractionMetrics

FEBRUARY 20, 2025

Encouraging them to leave online reviews or share their experiences on social media can amplify positive word-of-mouth and attract new customers. Responding to both ends of the spectrum shows customers their feedback is truly valued. This strengthens loyalty and keeps your best customers engaged, which leads to better NPS scores.

NPS 52

NPS Net Promoter Score Strategy How To 52

Retently

OCTOBER 23, 2024

NPS surveys measure customer loyalty and advocacy by asking the question: “How likely are you to recommend our product/company to a friend?”. Customers answer on a scale of 0-10, and based on their responses, they are grouped into Promoters , Passives , or Detractors. Can you share a bit about yourself?

Ecommerce 109

Ecommerce Survey Retail NPS 109

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This gave gaming something of a Philosopher’s Stone, or magic wand, aura. The post Where Is Gamification Going?

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

ChurnZero

MAY 18, 2021

It lays down the probable path that they will take, the multiple touchpoints they will interact with or become exposed to before making a purchase as well as all important post-sale customer engagements. Add loyalty programs to the mix, and you will be able to retain your customers for life.

Customer Journeys 84

Customer Journeys Loyalty Programs B2C Touchpoint 84