Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

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Currency Alliance

OCTOBER 12, 2021

The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.

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Currency Alliance

JUNE 11, 2017

A few examples – just so readers don´t think I am inventing this – include Amazon Prime (household penetration), Nordstrom (multi-tender), Hilton Honors (redeeming with Amazon), La Quinta Hotels (Redeem Away), Tesco (increased redemption partners), and the list goes on.

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Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. Hotel rooms forecast to be vacant would be a classic example. It’s the emotional value which creates real stickiness.

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Currency Alliance

MARCH 21, 2019

At its most fundamental, the Points Bank records earning and redemption transactions – so it’s more likely to be required if you have a points/miles based rewards program. For example, a hotel chain could define a rule that granted 2% of a customer’s total spend in the form of points. Maintain competitive edge.

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Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable.

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Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. When I last converted a hotel currency into United Airlines MileagePlus, it took three or four business days. This effort is a marked improvement.

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Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JUNE 16, 2020

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation?

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Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Town Lodge Hotels. Musica (entertainment). Net Florist. Engen (fuel).

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Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

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Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. It began as the “frequent flyer program”. better customer engagement.

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